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Stipp, Horst - In: JMM : the international journal on media management 14 (2012) 2, pp. 107-119

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Stipp, Horst - In: Journal of advertising research 55 (2015) 2, pp. 120-122

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Stipp, Horst - In: Innovative Markenführung und -implementierung, (pp. 425-444). 2011

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Stipp, Horst - In: Journal of advertising research 56 (2016) 3, pp. 231-234

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Stipp, Horst - In: Journal of advertising research 58 (2018) 2, pp. 138-145

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Zigmond, Dan; Stipp, Horst - In: Journal of advertising research 50 (2010) 2, pp. 162-168

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Zigmond, Dan; Stipp, Horst - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 3, pp. 18-19

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Teixeira, Thales S.; Stipp, Horst - In: Journal of advertising research 53 (2013) 3, pp. 286-296

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Milavsky, J. Ronald; Pekowsky, Berton; Stipp, Horst - In: Public opinion quarterly : journal of the American … 39 (1975/76) 4, pp. 457-481

Persistent link: https://www.econbiz.de/10002487403

Heath, Robert G.; Stipp, Horst - In: Journal of advertising research 51 (2011), pp. 112-123

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