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Customer retention strategies for disintermediated travel agents : how to stop customers from migrating to online booking channels
Viljoen, Kim; Roberts-Lombard, M. - In: The journal of applied business research 32 (2016) 2, pp. 541-554
Persistent link: https://www.econbiz.de/10011500621
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Customer retention strategies for disintermediated travel agents : how to stop customers from migrating to online booking channels
Viljoen, Kim; Roberts-Lombard, Mornay - In: The journal of applied business research 32 (2016) 3, pp. 681-694
Persistent link: https://www.econbiz.de/10011500808
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Multichannel retailing and consumer behaviour : strategy design and implementation
Sánchez-Pérez, Manuel; Estrella-Ramón, Antonia; … - In: International journal of applied behavioral economics : … 3 (2014) 4, pp. 17-39
Persistent link: https://www.econbiz.de/10010474332
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Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita; Kumar, Alok; Grewal, Rajdeep - In: Journal of marketing 78 (2014) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Internet marketing : reaching customers anytime, anywhere, any platform
Duparcq, Patrick; Hanna, Richard; Berger, Paul D. - 2010
Persistent link: https://www.econbiz.de/10003830828
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Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key; Hufenbach, Yvonne - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
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User-centered design and marketing : online customer value
Porter, Thomas W. - 2006
Persistent link: https://www.econbiz.de/10003195453
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Airlines' Internet marketing channels: antecedents to customer relationships
Grenblad, Daniel L. - In: Managing customer relationships on the Internet, (pp. 157-174). 2006
Persistent link: https://www.econbiz.de/10003242447
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Kundenbindung über das Internet
Wilke, Kai; Duscha, Andreas; Hudetz, Kai - In: E-Commerce im Handel : Status quo und Perspektiven, (pp. 101-133). 2005
Persistent link: https://www.econbiz.de/10002721063