Similar Search Results - EconBiz

Planning and implementing an effective omnichannel marketing program

Berman, Barry; Thelen, Shawn - In: International Journal of Retail & Distribution Management 46 (2018) 7, pp. 598-614

Purpose: The purpose of this paper is to analyze differences between multichannel and omnichannel marketing, describe the advantages of omnichannel marketing and explain how retailers can best transition from multichannel marketing to omnichannel marketing. Design/methodology/approach: The...

Persistent link: https://www.econbiz.de/10012071788

Retail management : a strategic approach

Berman, Barry; Evans, Joel R. - 1989 - 4. ed

Persistent link: https://www.econbiz.de/10000764553

Readings in marketing management : a strategic perspective

Berman, Barry (contributor); Evans, Joel R. (contributor) - 1984

Persistent link: https://www.econbiz.de/10000333514

Evans, Joel R.; Berman, Barry - 1985 - 2. ed

Persistent link: https://www.econbiz.de/10000693741

Essentials of marketing

Evans, Joel R.; Berman, Barry - 1984

Persistent link: https://www.econbiz.de/10000695306

Retail management : a strategic approach

Berman, Barry; Evans, Joel R. - 1979

Persistent link: https://www.econbiz.de/10000077563

Retail management : a strategic approach

Berman, Barry; Evans, Joel R. - 2010 - 11th ed

Persistent link: https://www.econbiz.de/10003821343

Berman, Barry (contributor) - 2010

Persistent link: https://www.econbiz.de/10003940490

Managing product safety of imported Chinese goods

Berman, Barry; Swani, Kunal - In: Business horizons 53 (2010) 1, pp. 39-48

Persistent link: https://www.econbiz.de/10003953177

Referral marketing : harnessing the power of your customers

Berman, Barry - In: Business horizons 59 (2016) 1, pp. 19-28

Persistent link: https://www.econbiz.de/10011422821

A service of the