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Wissen, was ankommt : Employer Branding im Stellenmarkt
Bode, Sabine; Adrion, Matthias - In: Employer Branding : Arbeitgeber positionieren und …, (pp. 179-187). 2009
Persistent link: https://www.econbiz.de/10003851306
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Ernst & Young : die neue globale Employer-Branding-Kampagne
Laick, Steffen - In: Employer Branding : Arbeitgeber positionieren und …, (pp. 232-242). 2009
Persistent link: https://www.econbiz.de/10003851315
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PricewaterhouseCoopers (PwC) : Entwicklung eines europäischen Employer Brandings bei PwC
Thomys, Britta; Teetz, Thomas - In: Employer Branding : Arbeitgeber positionieren und …, (pp. 243-248). 2009
Persistent link: https://www.econbiz.de/10003851318
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Automotive Supplier Industry : in Bayern ganz oben ; eine Initiative führender Automobilzulieferer in Nordbayern
Oettinger, Achim; Böttger, Peter - In: Employer Branding : Arbeitgeber positionieren und …, (pp. 271-282). 2009
Persistent link: https://www.econbiz.de/10003851328
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Compensation as a signal of organizational culture : the effects of advertising individual or collective incentives
Kuhn, Kristine M. - In: The international journal of human resource management 20 (2009) 7, pp. 1634-1648
Persistent link: https://www.econbiz.de/10003883858
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Personalmarketing
Felser, Georg - 2010
Persistent link: https://www.econbiz.de/10003885539
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Atlas Copco : Employer Branding als schwedischer Konzern von China bis in die USA
Keuschnig, Daniela - In: Innen beginnen : von der internen Kommunikation zum …, (pp. 209-219). 2010
Persistent link: https://www.econbiz.de/10003898144
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Motivating employees to "live the brand" : a comparative case study of employer brand attractiveness within the firm
Maxwell, Rachael; Knox, Simon - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 893-907
Persistent link: https://www.econbiz.de/10003902354
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Effects of pro-environmental recruiting messages : the role of organizational reputation
Behrend, Tara S.; Baker, Becca A.; Thompson, Lori Foster - In: Journal of business and psychology 24 (2009) 3, pp. 341-350
Persistent link: https://www.econbiz.de/10003914385
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Employer branding and market segmentation
Moroko, Lara; Uncles, Mark D. - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 181-196
Persistent link: https://www.econbiz.de/10003930095