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Lee, Dongdae; Paswan, Audesh K.; Ganesh, Gopala K.; … - In: Journal of global marketing 22 (2009) 1, pp. 53-66

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Lee, Dongdae; Hyman, Michael R. - In: Journal of marketing theory and practice 16 (2008) 3, pp. 219-232

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Lee, Michael S. W.; Fernandez, Karen V.; Hyman, Michael R. - In: Journal of business research : JBR 62 (2009) 2, pp. 145-147

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Sierra, Jeremy J.; Hyman, Michael R. - In: Journal of marketing theory and practice 17 (2009) 3, pp. 235-249

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Hyman, Michael R.; Sierra, Jeremy J. - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 226-238

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Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66

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Polonsky, Michael J.; Gupta, Samir; Beldona, Srikanth; … - In: Journal of strategic marketing 18 (2010) 3, pp. 257-273

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Shanahan, Kevin J.; Hyman, Michael R. - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1095-1102

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Hyman, Michael R.; Sierra, Jeremy J. - In: International journal of market research : JMRS ; the … 54 (2012) 1, pp. 129-145

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