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1
Farmer-owned brand purchases : the importance of label comprehension and price fairness
perception
Grashui, Jasper
;
Su, Ye
- In:
Studies in agricultural economics
125
(
2023
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10014265922
Saved in:
2
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
3
Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions
Rossi, Patricia
;
Borges, Adilson
;
Bakpayev, Marat
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 74-79
Persistent link: https://www.econbiz.de/10011388075
Saved in:
4
Differences in the effect of ethical labels on national brand and private label brand products on store and brand
perception
: a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
5
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
6
Profiling prospective private-label buyers
Larson, Ronald B.
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 516-530
Persistent link: https://www.econbiz.de/10011988217
Saved in:
7
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
8
A Factor Analysis Approach to Consumer
Perception
on Store Brand
Rani, Sakthi Vel
-
2012
Retail as a Brand (Store Brand) from the consumer
perception
by a research. The study will focus on the insight of consumer …
Persistent link: https://www.econbiz.de/10014162270
Saved in:
9
Markendehnung von Handelsmarken : Ergebnisse einer explorativen Studie
Swoboda, Bernhard
;
Samadi, Sara
;
Foscht, Thomas
- In:
Handelsforschung
19
(
2005
),
pp. 145-166
Persistent link: https://www.econbiz.de/10003287986
Saved in:
10
Transkulturelle Bildkommunikation : die
Wahrnehmung
westlicher Firmenlogos im Nahen Osten
Graf, Andreas
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009748793
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