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Sponsorship practice at the small business level : an applied perspective
Zinger, J. Terence; O'Reilly, Norm - In: Contemporary microenterprise : concepts and cases, (pp. 234-246). 2010
Persistent link: https://www.econbiz.de/10008698472
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Investigating social marketing sponsorships : terminology, stakeholders, and objectives
Madill, Judith J.; O'Reilly, Norm - In: Journal of business research : JBR 63 (2010) 2, pp. 133-139
Persistent link: https://www.econbiz.de/10003954658
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Seeking the summit : exploring the entrepreneur-mountaineer analogy
Valliere, Dave; O'Reilly, Norm - In: The international journal of entrepreneurship and innovation 8 (2007) 4, pp. 293-304
Persistent link: https://www.econbiz.de/10003603906
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Destination in a country image context
Nadeau, John; Heslop, Louise A.; O'Reilly, Norm; Luk, Peter - In: Annals of tourism research : ATR ; a social sciences journal 35 (2008) 1, pp. 84-106
Persistent link: https://www.econbiz.de/10003691758
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The CEO - "star athlete" analogy : the role of variable compensation in professional sport
Kaplan, Alan; O'Reilly, Norm - In: International journal of sport management and marketing … 3 (2008) 4, pp. 358-373
Persistent link: https://www.econbiz.de/10003665315
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Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: Marketing intelligence & planning 33 (2015) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
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Servicing in sponsorship : a best-worst scaling empirical analysis
O'Reilly, Norm; Huybers, Twan - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10010526500
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The future of marketing education : a practitioner's perspective
Finch, David J.; Nadeau, John; O'Reilly, Norm - In: Journal of marketing education : JME 35 (2013) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10009772973
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Linking place, mega-event and sponsorship evaluations
Nadeau, John; O'Reilly, Norm; Heslop, Louise A. - In: The journal of product & brand management 22 (2013) 2, pp. 129-141
Persistent link: https://www.econbiz.de/10009745809
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Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games
Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 111-140
Persistent link: https://www.econbiz.de/10009707197