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Market orientation and performance of small and medium enterprises in Ghana : the mediating role of innovation

Bamfo, Bylon Abeeku; Kraa, Jerry Jay - In: Cogent business & management 6 (2019), pp. 1-16

mediating role of innovation. The study was conducted on a total of 500 SMEs out of which 391 responses were received … performance of SMEs in Ghana. Innovation partially mediates between customer orientation and performance. Innovation fully … mediates between inter-functional orientations and performance whereas innovation has no mediation between competitor …

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Effect of market orientation on innovation in the footwear industry of Cibaduyut Bandung

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The agile innovation pendulum : a strategic marketing multicultural model for family businesses

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Competitor orientation in successful SMEs : an exploration of the impact on innovation

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The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx

Jasper, Stephen; Leenders, Mark A. A. M.; O'Shannassy, … - In: Journal of strategic marketing 27 (2019) 3, pp. 227-247

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Market orientation and customer satisfaction : the role of service quality and innovation

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Innovations in communication and advertising : a perspective from small firms in southern Brazil

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Marketing automation innovation practices and customer retention performance : evidence from the Nigerian manufacturing SMEs

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Big and lean is beautiful : a conceptual framework for data-based learning in marketing management

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