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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459
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Planung und Durchsetzung von Vertriebsinnovationen - dargestellt am Beispiel der Lieferantenabteilung
Buerke, Günter - 1988
Persistent link: https://www.econbiz.de/10000083485
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Innovation, Wettbewerb und Marketing
Kliche, Mario - 1991
Persistent link: https://www.econbiz.de/10000088144
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Market segmentation and the sources of rents from innovation : personal computers in the late 1980s
Bresnahan, Timothy F.; Stern, Scott; Trajtenberg, Manuel - 1996
Persistent link: https://www.econbiz.de/10000958983
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The silver market phenomenon : business opportunities in an era of demographic change
Kohlbacher, Florian (ed.); Herstatt, Cornelius (contributor) - 2008
. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …
Persistent link: https://www.econbiz.de/10003637039
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Internal marketing as a factor of success in new service development : an empirical approach
Sánchez Hernández, María Isabel - In: International review on public and nonprofit marketing … 5 (2008) 1, pp. 81-82
Persistent link: https://www.econbiz.de/10003732085
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A new understanding of market creation : how CUBEical thinking uncovers competitive arenas within markets
Andersen, Henrik; Ritter, Thomas - In: Strategic market creation : a new perspective on …, (pp. 172-186). 2008
Persistent link: https://www.econbiz.de/10003732351
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The role of unexpected market events in market creation strategies
Troilo, Gabriele; Vicari, Salvio - In: Strategic market creation : a new perspective on …, (pp. 187-209). 2008
Persistent link: https://www.econbiz.de/10003732352
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Co-creating consumption experiences : an endless innovation
Borghini, Stefania; Carù, Antonella - In: Strategic market creation : a new perspective on …, (pp. 257-284). 2008
Persistent link: https://www.econbiz.de/10003732364