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Identifying the drivers of shopper attention, engagement, and purchase

Burke, Raymond R.; Leykin, Alex - 2014

Persistent link: https://www.econbiz.de/10010424894

Tourists' acceptance of advanced technology-based innovations for promoting arts and culture

Pantano, Eleonora; Corvello, Vincenzo - In: International journal of technology management : IJTM 64 (2014) 1, pp. 3-16

Persistent link: https://www.econbiz.de/10010434053

How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507

Persistent link: https://www.econbiz.de/10012817124

Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation

Chen, Chen; Yao, Mike Z. - In: Psychology & marketing 39 (2022) 3, pp. 524-542

Persistent link: https://www.econbiz.de/10012817130

Do virtual reality experiments replicate projection bias phenomena? : examining the external validity of a virtual supermarket

De-Magistris, Tiziana; López-Galán, Belinda; Ballco, … - In: Journal of agricultural economics : JAE 73 (2022) 1, pp. 20-34

Persistent link: https://www.econbiz.de/10012821179

Influence of virtual experience immersion, product control, and stimulation on advertising effects

Lin, Hui Fei - In: Journal of global information management 30 (2022) 9, pp. 1-19

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The adoption of emerging technology-driven media innovations : a comparative study of the introduction of virtual and augmented reality in the media and manufacturing industries

Zabel, Christian; Telkmann, Verena - In: Journal of media business studies 18 (2021) 4, pp. 235-266

Persistent link: https://www.econbiz.de/10012801771

VR and nostalgia : using animation in theme parks to enhance visitor engagement

Oh, Jae-Eun; Kong, Anthony - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 113-127

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The little engines that could : game industry platforms and the new drivers of digitalization

Mattila, Juri; Seppälä, Timo; Salakka, Kaisa - 2021

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Fashion virtual reality in e-commerce

Piñas Parés, Maria; Cruz, Querubina de la; Sánchez, Laura - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 14-22

The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...

Persistent link: https://www.econbiz.de/10012513158