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Price as an indicator of quality: implications for utility and demand functions
Ding, Min; Ross, William T.; Rao, Vithala R. - In: Journal of retailing 86 (2010) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10003969347
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How and when alphanumeric brand names affect consumer preferences
Gunasti, Kunter; Ross, William T. - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1177-1192
Persistent link: https://www.econbiz.de/10008796493
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The role of positive emotions in experiental decisions
Kwortnik, Robert J.; Ross, William T. - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 324-335
Persistent link: https://www.econbiz.de/10003593786
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Individual differences in brand schematicity
Puligadda, Sanjay; Ross, William T.; Grewal, Rajdeep - In: Journal of marketing research : JMR 49 (2012) 1, pp. 115-130
Persistent link: https://www.econbiz.de/10009507237
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The effects of compensatory inferences for attributes on the choice of incomplete product options
Gunasti, Kunter; Ross, William T. - In: Journal of business research : JBR 68 (2015) 5, pp. 1136-1144
Persistent link: https://www.econbiz.de/10010517081
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Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan; Gunasti, Kunter; Ross, William T. - In: The journal of brand management : an international journal 22 (2015) 6, pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
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The interplay of drivers and deterrents of opportunism in buyer-supplier relationships
Wang, Qiong; Li, Julie Juan; Ross, William T.; … - In: Journal of the Academy of Marketing Science 41 (2013) 1, pp. 111-131
Persistent link: https://www.econbiz.de/10009719763
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Product recalls and the moderating role of brand commitment
Germann, Frank; Grewal, Rajdeep; Ross, William T.; … - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 179-191
Persistent link: https://www.econbiz.de/10010367211
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Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai; Lin, Shan; Carlson, Jeffrey R.; Ross, … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
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I'm moral, but I won't help you : the distinct roles of empathy and justice in donations
Lee, Saerom; Winterich, Karen Page; Ross, William T. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 3, pp. 678-696
Persistent link: https://www.econbiz.de/10010473404