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Kotler, Philip
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61
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53
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38
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33
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32
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32
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Berndt, Ralph
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Piercy, Nigel
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27
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Gierl, Heribert
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Kuß, Alfred
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24
Fritz, Wolfgang
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Springer eBook Collection
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Gabler Edition Wissenschaft
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The journal of brand management : an international journal
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Journal of economic psychology : research in economic psychology and behavioral economics
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Lehrbuch
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Young consumers : insight and ideas for responsible marketers
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International journal of advertising : the quarterly review of marketing communications
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Tourism management : research, policies, practice
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Marketing : ZFP ; journal of research and management
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Journal of marketing research : JMR
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Springer eBook Collection / Business and Economics
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International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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The marketing review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Harvard-Business-Manager : das Wissen der Besten
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Journal of travel and tourism marketing
52
Research
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Jahrbuch der Absatz- und Verbrauchsforschung
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Marketing letters : a journal of research in marketing
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EconStor
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1
Ästhetische Zeichen und Markenpositionierung
Woischwill, Branko
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10009582370
Saved in:
2
Wie setzen wir uns wirkungsvoll in Szene? : durch die richtige Inszenierung zu Aufmerksamkeit und Profilierung in Hotellerie, Gastronomie und Tourismus
Stolpmann, Markus
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003597487
Saved in:
3
Contests : from a young consumer's perspective
Hongjun, Wang
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 239-243
Persistent link: https://www.econbiz.de/10008667644
Saved in:
4
Wirkungen von Event-Sponsoring : Analyse anhand von drei Sportveranstaltungen und Implikationen für Marketingmaßnahmen von Unternehmen
Özaktürk, Gülen Özden
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009244449
Saved in:
5
4010 - ein Point-of-Sales-Konzept für die junge
Zielgruppe
am Beispiel der Deutschen Telekom AG
Schomaker, Ira
;
Erner, Michael
;
Berlin, Marcus
- In:
Professionelles Sales & Service Management : Vorsprung …
,
(pp. 71-87)
.
2010
Persistent link: https://www.econbiz.de/10003973401
Saved in:
6
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
7
Die wahrgenommene Dynamik des Kommunikators und Einstellungen der Rezipienten
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 236-251
Persistent link: https://www.econbiz.de/10001655215
Saved in:
8
Die Durchbrechung des Alterstabus : qualitative Marktforschung auf der Spur zu einer "schwierigen
Zielgruppe
"
Neundorfer, Lisa
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 99-117
Persistent link: https://www.econbiz.de/10003714826
Saved in:
9
Der Kunde im Fokus : die wichtigsten Zielgruppen im Überblick - Milieus, Lebenswelten, Konsumenten
Kalka, Jochen
(
ed.
);
Allgayer, Florian
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003456628
Saved in:
10
Get slightly famous : become a celebrity in your field and attract more business with less effort
Van Yoder, Steven
-
2007
-
2. ed., rev. and expanded
Persistent link: https://www.econbiz.de/10003463221
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