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A contingent valuation of the 2012 London Olympic Games : a regional perspective
Walton, Harry; Longo, Alberto; Dawson, Peter - In: Journal of sports economics 9 (2008) 3, pp. 304-317
Persistent link: https://www.econbiz.de/10003732854
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An investigation of the relationship between television broadcasting and game attendance
McEvoy, Chad D.; Morse, Alan L. - In: International journal of sport management and marketing … 2 (2007) 3, pp. 222-235
Persistent link: https://www.econbiz.de/10003433845
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Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim - In: Journal of advertising research 47 (2007) 4, pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
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A panel data analysis of the impacts of regional economic factors, marketing and promotion, and team performance on minor league baseball attendance
Cebula, Richard J. - In: The annals of regional science : an international … 51 (2013) 3, pp. 695-710
Persistent link: https://www.econbiz.de/10010210954
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Ambush marketing in Poland before the 2012 European Football Championship
Gębarowki, Marcin - In: Journal of entrepreneurship, management and innovation … 9 (2013) 1, pp. 157-172
Persistent link: https://www.econbiz.de/10010355504
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Ambush-Marketing
Pechtl, Hans - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 37 (2008) 2, pp. 69-74
Persistent link: https://www.econbiz.de/10003647380
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Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
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Analysing the print media coverage of professional tennis players: British newspaper narratives about female competitors in the Wimbledon Championships
Vincent, John; Pedersen, Paul M.; Whisenant, Warren A.; … - In: International journal of sport management and marketing … 2 (2007) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10003433874
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Wem gehört der Fußball? : oder anders : wie weit geht das Werbemonopol der UEFA?
Buchroithner, Hellmut; Albiez, Stefan; Miceli, Camilla - In: Kommunikation & Recht : K & R ; Betriebs-Berater für … 11 (2008) 4, pp. 208-214
Persistent link: https://www.econbiz.de/10003674222