Vargo, Stephen L.; Maglio, Paul P.; Akaka, Melissa Archpru - In: European Management Journal 26 (2008) 3, pp. 145-152
Summary The creation of value is the core purpose and central process of economic exchange. Traditional models of value creation focus on the firm's output and price. We present an alternative perspective, one representing the intersection of two growing streams of thought, service science and...
