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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.; Lusch, Robert F. - 2009
Persistent link: https://www.econbiz.de/10003836309
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The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.; He, Yi; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
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Competing through service: insights from service-dominant logic
Lusch, Robert F.; Vargo, Stephen L.; O'Brien, Matthew - In: Journal of retailing 83 (2007) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003438193
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Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.; Vargo, Stephen L. - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 6, pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
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Transitioning from service management to service-dominant logic : observations and recommendations
Gummesson, Evert; Lusch, Robert F.; Vargo, Stephen L. - In: International journal of quality and service sciences 2 (2010) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10003969017
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Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.; Lusch, Robert F.; Horbel, Chris; … - In: Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends, (pp. 137-153). 2011
Persistent link: https://www.econbiz.de/10008908803
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Special section: Markets and Marketing
Vargo, Stephen L. (contributor) - In: Australasian marketing journal 18 (2010) 4, pp. 233-263
Persistent link: https://www.econbiz.de/10008738300
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Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.; Vargo, Stephen L. - 2008
Persistent link: https://www.econbiz.de/10003610501
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Service-dominant logic : continuing the evolution
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
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Why "service"?
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10003679866