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La recherche marketing dans les entreprises suisses
Denis, Jean-Emile; Zwick, Jean-Christophe; Czellar, Sandor - 1998
Persistent link: https://www.econbiz.de/10004567157
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Brand extensions : state of the art and research perspectives
Czellar, Sandor - 1998
Persistent link: https://www.econbiz.de/10004569770
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The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
Sprott, David; Czellar, Sandor; Spangenberg, Eric - In: Journal of marketing research : JMR 46 (2009) 1, pp. 92-104
Persistent link: https://www.econbiz.de/10008165062
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Les nouvelles directions de recherche en marketing: une étude comparative France-États-Unis- 1989-1994
Denis, Jean-Émile; Czellar, Sandor - In: Revue française du marketing (1997) 162, pp. 7-32
Persistent link: https://www.econbiz.de/10007930795
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Best seller!? : unintended negative consequences of popularity signs on consumer choice behavior
Ghiassaleh, Arezou; Kocher, Bruno; Czellar, Sandor - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 805-820
Persistent link: https://www.econbiz.de/10012494717
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Research handbook on luxury branding
Morhart, Felicitas (ed.); Wilcox, Keith Todd (ed.);  … - 2020
Contents: Foreword / Sandor Czellar, David Dubois and Gilles Laurent -- List of abbreviations -- Part I: Evolving nature of luxury -- 1. The changing notions of materialism and status in an increasingly dematerialized world / Russell Belk -- 2. Liquid luxury / Fleura Bardhi, Giana M. Eckhardt...
Persistent link: https://www.econbiz.de/10012294163
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Consumer attitude toward brand extensions: an integrative model and research propositions
Czellar, Sandor - In: International journal of research in marketing : IJRM ; … 20 (2003) 1, pp. 97
Persistent link: https://www.econbiz.de/10006170789