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Marketingmanagement
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2,334
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2,013
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1,890
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1,041
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865
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778
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768
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756
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742
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708
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680
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Kotler, Philip
123
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111
Homburg, Christian
79
Meffert, Heribert
79
Pepels, Werner
58
Zanger, Cornelia
51
Keller, Kevin Lane
45
Kirchgeorg, Manfred
44
Nufer, Gerd
43
Sheth, Jagdish N.
41
Tomczak, Torsten
40
Kumar, V.
38
Wiedmann, Klaus-Peter
37
Backhaus, Klaus
36
Bauer, Hans H.
36
Esch, Franz-Rudolf
35
Kleinaltenkamp, Michael
33
Albers, Sönke
32
Drengner, Jan
32
Kitchen, Philip J.
32
Burmann, Christoph
31
Piercy, Nigel
29
Vrontis, Demetris
29
Berndt, Ralph
28
Kerin, Roger A.
27
Luppold, Stefan
27
Peter, Jerome Paul
27
Kuß, Alfred
25
McDonald, Malcolm
25
Reinecke, Sven
25
Diller, Hermann
24
Fritz, Wolfgang
24
O'Cass, Aron
24
Belz, Christian
23
Balmer, John M. T.
22
Fantapié Altobelli, Claudia
22
Hinson, Robert
22
Melewar, T. C.
22
Rajagopal
22
Schultz, Don E.
22
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Springer Fachmedien Wiesbaden
80
American Marketing Association
58
Books on Demand GmbH <Norderstedt>
22
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
15
IGI Global
13
OECD
13
Verlag Franz Vahlen
11
UVK Verlagsgesellschaft mbH
10
Verlag Dr. Kovač
10
Duncker & Humblot
9
Fachhochschule Reutlingen / European School of Business
9
Haufe-Lexware GmbH & Co. KG
9
Uni-Taschenbücher GmbH
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
De Gruyter Oldenbourg
8
Edward Elgar Publishing
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
AMACOM
6
American Management Association
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Wiley-VCH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Erich-Schmidt-Verlag
5
Springer Gabler <Firma>
5
Springer-Verlag GmbH
5
Berliner Wissenschafts-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
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Journal of business research : JBR
340
Industrial marketing management : the international journal for industrial and high-tech firms
250
SpringerLink / Bücher
248
Journal of strategic marketing
195
European journal of marketing : EJM
133
Europäische Hochschulschriften / 5
131
Journal of marketing management : MM
127
Journal of the Academy of Marketing Science
114
Journal of marketing communications
107
The journal of business & industrial marketing
107
Journal of marketing
102
Marketing intelligence & planning
92
Journal of retailing and consumer services
90
Springer eBook Collection
87
Gabler Edition Wissenschaft
81
European Journal of Marketing
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing Intelligence & Planning
68
The journal of brand management : an international journal
67
Management science : journal of the Institute for Operations Research and the Management Sciences
61
Lehrbuch
60
Journal of advertising research
53
The marketing review
52
Asia Pacific journal of marketing and logistics
48
Business horizons
48
Marketing : ZFP ; journal of research and management
47
Springer eBook Collection / Business and Economics
47
Tourism management : research, policies, practice
47
International journal of hospitality management
46
International marketing review
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of global marketing
44
International journal of technology marketing : IJTMkt
42
Jahrbuch der Absatz- und Verbrauchsforschung
42
Journal of marketing research : JMR
42
The journal of product & brand management
42
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
41
Psychology & marketing
40
Harvard-Business-Manager : das Wissen der Besten
39
Journal of business economics : JBE
39
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ECONIS (ZBW)
17,993
USB Cologne (EcoSocSci)
780
Other ZBW resources
255
RePEc
52
EconStor
29
USB Cologne (business full texts)
15
BASE
13
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1
Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley
;
Lancendorfer, Karen M.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
Saved in:
2
Conceptualization of brand experience in an event marketing context
Tafesse, Wondwesen
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10011522019
Saved in:
3
Challenges in marketing academic conferences : a pilot study
Stevens, Robert E.
;
Bressler, Martin
;
Silver, Lawrence S.
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 200-207
Persistent link: https://www.econbiz.de/10011537867
Saved in:
4
How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing
Wang, Buduo
;
Scheinbaum, Angeline Close
;
Li, Siyan
; …
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 133-144
Persistent link: https://www.econbiz.de/10014233774
Saved in:
5
Defining event marketing as engagement-driven marketing communication
Setiawan, Romi
;
Wibisono, Dermawan
;
Purwanegara, …
- In:
Gadjah Mada international journal of business
24
(
2022
)
2
,
pp. 151-177
Persistent link: https://www.econbiz.de/10013364845
Saved in:
6
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
7
The integration and compatibility of sponsorship practice with corporate and marketing communication strategy : cases
Verlinden, Marc
;
Peeters, Leo
;
VanDriessen, Wim
-
1994
Persistent link: https://www.econbiz.de/10000588639
Saved in:
8
Das Firmenjubiläum : Marketing-Kommunikation zu einem besonderen Anlaß ; für Unternehmen, Verbände, Institutionen
La Fontaine, Jork de
(
contributor
);
LaFontaine, Jork de
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000677491
Saved in:
9
The experience economy : work is theatre & every business a stage
Pine, B. Joseph
;
Gilmore, James H.
-
1999
Persistent link: https://www.econbiz.de/10000679836
Saved in:
10
Flagship marketing : concepts and places
Kent, Anthony
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003640044
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