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Value-co-creation through multichannels distributions : the Nike ID case

Angioni, Enrico; Cabiddu, Francesca; Di Guardo, Maria Chiara - In: Information systems : crossroads for organization, …, (pp. 259-266). 2012

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Competition between manufacturer's online customization channel and conventional retailer

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Customers' online shopping preferences in mass customization

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Putting one-to-one marketing to work : personalization, customization, and choice

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Relationship marketing in mass markets

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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza

Aichner, Thomas (ed.); Salvador, Fabrizio (ed.); … - 2023

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A review of e-mass customization as a branding strategy

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Technologies in support of mass customization strategy : exploring the linkages between e-commerce and knowledge management

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Antecedents of intention to purchase mass customized products

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Consumers' preference fit and ability to express preferences in the use of online mass customization

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