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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
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International business : a global perspective
Katsioloudes, Marios I.; Hadjidakis, Spyros - 2007
Persistent link: https://www.econbiz.de/10003389140
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Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.; Dimitrova, Boryana V. - In: Journal of international marketing 22 (2014) 3, pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
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Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena; Battaglia, Loretta - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
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Handbook of research in international marketing
Jain, Subhash C. (ed.) - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10009384406
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Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K. - 2006 - Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
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Developing international business in the context of culture and ethics in transformation : the example of China
Wienen, Ingmar - 2002
Persistent link: https://www.econbiz.de/10001656659
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Global marketing : foreign entry, local marketing & global management
Johansson, Johny K. - 2003 - 3. ed
Persistent link: https://www.econbiz.de/10001664024
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Doing business internationally : the guide to cross-cultural success
Walker, Danielle M.; Walker, Thomas; Schmitz, Jörg - 2003 - 2nd ed
Persistent link: https://www.econbiz.de/10001615582
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Doing business in the new China : a handbook and guide
Zinzius, Birgit - 2004
Persistent link: https://www.econbiz.de/10001791060