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Patient empowerment : consequences for pharmaceutical marketing and for the patient-physician relationship

Camacho, Nuno - In: Innovation and marketing in the pharmaceutical industry …, (pp. 425-455). 2014

Persistent link: https://www.econbiz.de/10010353553

Yoon, Eddie; Carlotti, Steve; Moore, Dennis - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 4, pp. 6-10

Persistent link: https://www.econbiz.de/10010256918

Make your best customers even better

Yoon, Eddie; Carlotti, Steve; Moore, Dennis - In: Harvard business review : HBR 92 (2014) 3, pp. 23-25

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Diversity in advertising : broadening the scope of research directions

Williams, Jerome D. (contributor) - 2014 - First issued in paperback

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Taking advantage of adversarial demographic changes to innovate your own business

Ōsono, Emi - In: The silver market phenomenon : business opportunities …, (pp. 391-413). 2008

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Identifying market segments in consumer markets : variable selection and data interpretation

Tonks, David (contributor) - 2004

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Competitor targeting : winning the battle for market and customer share

Gordon, Ian H.; Gordon, Ian - 2002

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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability

Jonker, Jedid-Jah (contributor); Piersma, Nanda (contributor) - 2002 - [Elektronische Ressource]

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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability

Jonker, Jedid-Jah Jan (contributor); … - 2003 - [Elektronische Ressource]

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No B.S. marketing to the affluent : no holds barred, take no prisoners guide to getting really rich

Kennedy, Dan S. - 2015 - Second edition

"Entrepreneurs and small business owners are given a succinct, no B.S. education on today's affluent market. Kennedy groups the affluent into three segments - the ultra-affluent, affluent, and mass-affluent - and offers pragmatic sales strategies and tools guaranteed to cash in on each one. Case...

Persistent link: https://www.econbiz.de/10010497027