//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The golden opportunity of silv...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
USA
6
United States
6
Beziehungsmarketing
3
Japan
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Strategic management
3
Strategisches Management
3
Brand
2
Brand management
2
Customer service
2
Kundenservice
2
Markenartikel
2
Markenführung
2
Marketing
2
2011
1
Automation
1
Automatisierung
1
B-to-B-Marketing
1
Business-to-business marketing
1
Consumer behaviour
1
Content Management
1
Content management
1
Corporate culture
1
Crisis management
1
Customer integration
1
Dienstleistungsqualität
1
Economic crisis
1
Elderly people
1
Entrepreneurship
1
Entrepreneurship approach
1
Experiment
1
Financial services
1
Finanzdienstleistung
1
Internet marketing
1
Israel
1
Konsumentenverhalten
1
Krisenmanagement
1
Kundenintegration
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
28
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
1
Book section
1
Language
All
English
23
Undetermined
5
Author
All
Grossberg, Kenneth Alan
28
Published in...
All
Strategy & leadership : a publication of Strategic Leadership Forum
16
Waseda business & economic studies
8
Strategy & Leadership
2
Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management
1
The silver market phenomenon : marketing and innovation in the aging society
1
Source
All
ECONIS (ZBW)
19
OLC EcoSci
7
Other ZBW resources
2
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing's future : automation and the upending of conventional wisdom
Grossberg, Kenneth Alan
- In:
Waseda business & economic studies
50
(
2014
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011502563
Saved in:
2
Häagen-Dazs in Japan : leading brand renewal
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
43
(
2015
)
5
,
pp. 4045
Persistent link: https://www.econbiz.de/10011506895
Saved in:
3
Rebranding the brand concept : the past as future
Grossberg, Kenneth Alan
- In:
Waseda business & economic studies
48
(
2013
),
pp. 31-39
Persistent link: https://www.econbiz.de/10012017780
Saved in:
4
New ways B2B marketers use technology to enhance customer engagement
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
43
(
2015
)
1
,
pp. 42-45
Persistent link: https://www.econbiz.de/10010514580
Saved in:
5
Marketing's moment of truth : in search of a new solution
Grossberg, Kenneth Alan
- In:
Waseda business & economic studies
51
(
2015
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012155184
Saved in:
6
Foreign entrepreneurs in Japan : learning to succeed when strategy and business culture collide
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
45
(
2017
)
4
,
pp. 40-41
Persistent link: https://www.econbiz.de/10011777299
Saved in:
7
The golden opportunity of silver marketing : the case of housing and financial services
Grossberg, Kenneth Alan
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 395-407)
.
2011
Persistent link: https://www.econbiz.de/10008746310
Saved in:
8
2010 Israel Strategy Conference
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
39
(
2011
)
3
,
pp. 56-57
Persistent link: https://www.econbiz.de/10009157006
Saved in:
9
Operationalizing the concept of indulgent parsimony
Grossberg, Kenneth Alan
- In:
Waseda business & economic studies
46
(
2010
),
pp. 15-24
Persistent link: https://www.econbiz.de/10009374223
Saved in:
10
The content management systems opportunity : new strategic marketing capabilities
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
3
,
pp. 50-52
Persistent link: https://www.econbiz.de/10009759389
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->