Mangeya, Hugh; Mhute, Isaac; Jakaza, Ernest - 2021 - First edition.
1. Introduction Isaac Mhute, Hugh Mangeya and Ernest Jakaza2. Strategic communication: can African indigenous popular music come to play?Israel Ayinla Fadipe and Abiodun Salawu3. ⁰́₈Keep speaking vernacular⁰́₉: Yoruba language as a strategic communication tool for consumers⁰́₉...