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Der globalisierte Markt ist da...
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Brand management
17,731
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9,283
Consumer behaviour
9,030
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8,923
Brand
8,244
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7,654
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7,555
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5,817
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5,717
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2,917
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2,898
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2,244
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2,239
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2,106
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1,949
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1,946
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1,773
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1,769
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1,747
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1,362
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1,355
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1,334
United States
1,303
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1,125
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1,063
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1,011
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1,009
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921
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894
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851
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849
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Esch, Franz-Rudolf
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Burmann, Christoph
134
Meffert, Heribert
99
Baumgarth, Carsten
94
Melewar, T. C.
79
Huber, Frank
74
Bruhn, Manfred
70
Keller, Kevin Lane
68
Ahlert, Dieter
62
Sattler, Henrik
57
De Chernatony, Leslie
56
Balmer, John M. T.
48
Czinkota, Michael R.
47
Tomczak, Torsten
47
Bauer, Hans H.
45
Swoboda, Bernhard
43
Merrilees, Bill
42
Phau, Ian
42
Wiedmann, Klaus-Peter
42
Diamantopoulos, Adamantios
40
Fournier, Susan
40
Loureiro, Sandra Maria Correia
40
Bang, Nguyen
38
Fantapié Altobelli, Claudia
38
Kotabe, Masaaki
37
Schmidt, Holger J.
37
Ind, Nicholas
36
Romaniuk, Jenni
36
Vrontis, Demetris
36
Foroudi, Pantea
34
Herrmann, Andreas
34
Ko, Eunju
34
Sander, Matthias
34
Uggla, Henrik
34
Völckner, Franziska
34
Iglesias, Oriol
33
Ronkainen, Ilkka A.
33
Strebinger, Andreas
33
Aaker, David A.
32
Gupta, Suraksha
32
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
47
Gesellschaft zur Erforschung des Markenwesens
28
Université Paris-Dauphine (Paris IX)
27
Verlag Dr. Kovač
21
American Marketing Association
17
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
16
Haufe-Lexware GmbH & Co. KG
15
Information Resources Management Association
13
Markenverband
13
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
13
GATE Germany, Konsortium Internationales Hochschulmarketing
11
Springer International Publishing
10
UNCTAD / Secretariat
10
IGI Global
9
Books on Demand GmbH <Norderstedt>
8
Edward Elgar Publishing
8
NetLibrary, Inc
8
OECD
8
Springer Gabler <Firma>
8
Fördergesellschaft Marketing an der Universität Augsburg
7
International Trade Centre
7
Université Paris-Dauphine
7
Verlag Franz Vahlen
7
Vytautas Magnus University
7
Campus Verlag
6
European Society for Opinion and Marketing Research
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Europäische Kommission
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
UNCTAD
6
Chambre de commerce et d'industrie de Paris
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Fachhochschule Reutlingen / European School of Business
5
Helmut-Schmidt-Universität
5
Institute of Marketing and Management <Delhi>
5
International Chamber of Commerce
5
International Institute of Social and Economic Sciences
5
Lithuanian University of Agriculture
5
Siauliai University
5
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Journal of business research : JBR
725
The journal of brand management : an international journal
618
The journal of product & brand management
396
SpringerLink / Bücher
367
Journal of retailing and consumer services
314
International Marketing Review
242
International marketing review
181
European journal of marketing : EJM
161
Journal of global marketing
160
Industrial marketing management : the international journal for industrial and high-tech firms
148
Psychology & marketing
148
Journal of international marketing
146
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
140
European Journal of Marketing
139
Journal of Product & Brand Management
130
Asia Pacific journal of marketing and logistics
128
Journal of strategic marketing
128
Marketing intelligence & planning
124
Journal of marketing
119
Journal of marketing communications
118
Journal of marketing management : MM
116
Strategic Direction
114
International journal of hospitality management
113
Journal of marketing research : JMR
113
Journal of advertising research
112
Journal of the Academy of Marketing Science
105
Springer eBook Collection
105
Journal of international consumer marketing
95
The IUP journal of brand management : IJBRM
94
Innovatives Markenmanagement
88
The Trademark reporter
85
Journal of fashion marketing and management
82
Marketing letters : a journal of research in marketing
81
International journal of internet marketing and advertising : IJIMA
80
Journal of promotion management : innovations in planning and applied research
80
Journal of promotion management : JPM
77
Research
76
International journal of advertising : the quarterly review of marketing communications
75
Markenartikel : das Magazin für Markenführung
75
Tourism management : research, policies, practice
74
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ECONIS (ZBW)
26,557
USB Cologne (EcoSocSci)
1,359
Other ZBW resources
1,081
RePEc
454
EconStor
100
BASE
82
OLC EcoSci
20
USB Cologne (business full texts)
11
ArchiDok
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51
Promoting products from developing countries : roles of
brand
name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
52
Managing global
brand
investments at DHL
Fischer, Marc
;
Giehl, Wolfgang
;
Freundt, Tjark
- In:
Interfaces : the INFORMS journal on the practice of …
41
(
2011
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10008933037
Saved in:
53
Vom Sanierungsfall zum Weltmarktführer - Markenaufbau in Deutschland Ost
Koehne, Ludwig
- In:
Jahrbuch Markentechnik
7
(
2008/09
),
pp. 193-220
Persistent link: https://www.econbiz.de/10003749761
Saved in:
54
"Do your internal branding efforts measure up?" : consumers' response to
brand
supporting behaviors of hospitality employees
Erkmen, Ezgi
;
Hancer, Murat
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 878-895
Persistent link: https://www.econbiz.de/10011408127
Saved in:
55
Geographical
brand
and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
56
Brands as a global ideoscape
Askegaard, Søren
- In:
Brand culture
,
(pp. 91-102)
.
2005
Persistent link: https://www.econbiz.de/10003239266
Saved in:
57
Global brands in demand management
Milanović-Golubović, Vesna
- In:
Megatrend review : the international review of applied …
1
(
2004
)
1
,
pp. 171-185
Persistent link: https://www.econbiz.de/10003182722
Saved in:
58
Managing brands in global markets
Day, George S.
;
Reibstein, David J.
- In:
The INSEAD-Wharton alliance on globalizing : strategies …
,
(pp. 184-206)
.
2004
Persistent link: https://www.econbiz.de/10002238610
Saved in:
59
Branding across borders : a guide to global
brand
marketing
Gregory, James R.
-
2002
Persistent link: https://www.econbiz.de/10001598098
Saved in:
60
Global
brand
strategy : unlocking
brand
potential across countries, cultures & markets
Van Gelder, Sicco
-
2003
Persistent link: https://www.econbiz.de/10001783652
Saved in:
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