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IT-Unterstützung durch CRM-Systeme
Rentzmann, René; Hippner, Hajo; Hesse, Frank; Wilde, … - In: Grundlagen des CRM : Strategie, Geschäftsprozesse und …, (pp. 129-155). 2011
Persistent link: https://www.econbiz.de/10008857605
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Data Mining : Grundlagen und Einsatzpotenziale in analytischen CRM-Prozessen
Hippner, Hajo; Grieser, Lukas; Wilde, Klaus D. - In: Grundlagen des CRM : Strategie, Geschäftsprozesse und …, (pp. 783-810). 2011
Persistent link: https://www.econbiz.de/10008858189
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Studying the changing customer relationship management practices for consumer packaged goods : an empirical investigation
Bhatt, Vimal - In: Marketing in the new global order : challenges and …, (pp. 455-461). 2007
Persistent link: https://www.econbiz.de/10003736505
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Data Mining Projekte im unternehmerischen Umfeld : eine empirische Studie deutscher Unternehmen
Hilbert, Andreas (contributor) - 2002
Persistent link: https://www.econbiz.de/10001935106
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Customer-Relationship-Marketing : individuelle Kundenbeziehungen
Rudolph, Alfred; Rudolph, Miriam - 2000 - 1. Aufl., 1. Dr.
Persistent link: https://www.econbiz.de/10001506858
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Data warehousing und data mining aus Sicht des deutschen Datenschutzrechts : einige Anmerkungen am Beispiel von Rabattkarten
Kladroba, Andreas - In: Marketing : ZFP ; journal of research and management 23 (2001) 4, pp. 269-276
Persistent link: https://www.econbiz.de/10001655218
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How business intelligence can help you to better understand your customers
Hadhoud, Rasha; Salameh, Walid A. - In: International journal of business intelligence research … 11 (2020) 1, pp. 50-58
Persistent link: https://www.econbiz.de/10012183287
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Data Mining im CRM
Hippner, Hajo - In: Effektives Customer Relationship Management : …, (pp. 179-196). 2013
Persistent link: https://www.econbiz.de/10014546735
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Studying the Changing Customer Relationship Management Practices for Consumer Packaged Goods : An Empirical Investigation
Bhatt, Rajesh Jayprakash - 2009
Customer Relationship Management enables companies to provide excellent real-time customer service by developing a relationship with each valued customer through effective use of individual account information. 2. A better appeal to customers needs better products,better communicability and...
Persistent link: https://www.econbiz.de/10014211150