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Special issue: mobile customer...
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Relationship marketing
26,267
Beziehungsmarketing
25,593
Consumer behaviour
9,924
Konsumentenverhalten
9,889
Mobilkommunikation
6,985
Mobile communications
6,945
Customer satisfaction
5,656
Kundenzufriedenheit
5,614
Service quality
4,141
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4,130
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2,792
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2,781
Deutschland
2,759
Germany
2,677
Brand management
2,620
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2,617
Lieferantenmanagement
2,201
Supplier relationship management
2,200
Social Web
2,188
Social web
2,187
Electronic Commerce
2,067
Marketingmanagement
1,978
Marketing management
1,965
Brand image
1,927
Markenimage
1,923
E-commerce
1,884
Online-Marketing
1,879
Internet marketing
1,854
Kundenwert
1,496
Kundenintegration
1,481
Customer integration
1,480
Customer value
1,469
Vertrauen
1,460
USA
1,458
Confidence
1,456
United States
1,442
Einzelhandel
1,411
Retail trade
1,403
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1,353
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1,347
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5,581
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1,463
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1,368
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1,365
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531
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61
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Bruhn, Manfred
115
Homburg, Christian
107
Kumar, V.
81
Asongu, Simplice
77
Huber, Frank
62
Bauer, Hans H.
58
Han, Heesup
57
Verhoef, Peter C.
57
Hollebeek, Linda D.
52
Herrmann, Andreas
49
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Haucap, Justus
40
Mattila, Anna S.
39
Gil Saura, Irene
38
Grönroos, Christian
37
Svensson, Göran
37
Thaichon, Park
37
Karjaluoto, Heikki
35
Reichwald, Ralf
35
Wiedmann, Klaus-Peter
35
Grewal, Dhruv
34
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Neslin, Scott A.
32
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Eggert, Andreas
30
Gerpott, Torsten J.
30
Sheth, Jagdish N.
30
Evanschitzky, Heiner
29
Kruse, Jörn
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
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IGI Global
113
Springer Fachmedien Wiesbaden
68
National Bureau of Economic Research
33
Université Paris-Dauphine (Paris IX)
20
International Telecommunications Society
15
Europäische Kommission
14
OECD
13
Organisation for Economic Co-operation and Development
11
American Marketing Association
10
Books on Demand GmbH <Norderstedt>
9
Verlag Dr. Kovač
8
AMACOM
7
Edward Elgar Publishing
7
Erasmus Research Institute of Management
7
Harvard Graduate School of Business Administration
7
Springer-Verlag GmbH
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Haufe-Lexware GmbH & Co. KG
6
Information Resources Management Association
6
International Finance Corporation
6
Universität St. Gallen
6
Deutsche Bank <Frankfurt am Main> / Research
5
Elinkeinoelämän Tutkimuslaitos
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Eric Cuvillier <Firma>
5
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
5
Nomos Verlagsgesellschaft
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Technische Universität Dresden
5
Universität Mannheim
5
Verlag Franz Vahlen
5
WIK-Consult GmbH <Honnef>
5
Deutsche Verkehrswissenschaftliche Gesellschaft
4
Deutschland / Bundeswehr / Universität Hamburg
4
Erich-Schmidt-Verlag
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
4
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
4
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Journal of business research : JBR
684
Journal of retailing and consumer services
633
Industrial marketing management : the international journal for industrial and high-tech firms
415
International journal of hospitality management
314
SpringerLink / Bücher
303
Telecommunications policy : the international journal of digital economy, data sciences and new media
283
The journal of services marketing
233
The journal of business & industrial marketing
201
The service industries journal
196
Journal of strategic marketing
179
Journal of the Academy of Marketing Science
176
International journal of electronic customer relationship management : IJECRM
154
Technological forecasting & social change : an international journal
144
International journal of contemporary hospitality management
130
Journal of marketing
130
Journal of travel and tourism marketing
128
Tourism management : research, policies, practice
128
Journal of hospitality marketing & management
125
Journal of service research : JSR
119
Asia Pacific journal of marketing and logistics
117
Gabler Edition Wissenschaft
116
Psychology & marketing
114
Cogent business & management
113
Journal of retailing
111
Marketing intelligence & planning
111
The journal of product & brand management
111
Journal of service management
109
The journal of brand management : an international journal
108
European Journal of Marketing
107
Journal of Business & Industrial Marketing
105
European journal of marketing : EJM
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
103
Services marketing quarterly
100
International journal of business information systems : IJBIS
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
The international journal of bank marketing : IJBM
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Service business
93
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
Journal of marketing management : MM
86
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ECONIS (ZBW)
32,078
Other ZBW resources
753
USB Cologne (EcoSocSci)
273
RePEc
260
EconStor
156
BASE
64
OLC EcoSci
25
USB Cologne (business full texts)
8
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11
Contextual perceived value? : investigating the role of contextual marketing for customer relationship management in a mobile commerce context
Lee, Thaemin
;
Jun, Jongkun
- In:
Business process management journal
13
(
2007
)
6
,
pp. 798-814
Persistent link: https://www.econbiz.de/10003752562
Saved in:
12
Mobilizing customer relationship management : a journey from strategy to system design
Schierholz, Ragnar
;
Kolbe, Lutz
;
Brenner, Walter
- In:
Business process management journal
13
(
2007
)
6
,
pp. 830-852
Persistent link: https://www.econbiz.de/10003752570
Saved in:
13
Mobile technology in field customer service : big improvements with small changes
Rossi, Matti
;
Tuunainen, Virpi Kristiina
;
Pesonen, Marju
- In:
Business process management journal
13
(
2007
)
6
,
pp. 853-865
Persistent link: https://www.econbiz.de/10003752576
Saved in:
14
Emotionale Kundenbindung im Mobilfunkmarkt
Bauer, Hans H.
;
Heinrich, Daniel
;
Mühl, Johannes C. M.
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 91-108)
.
2008
Persistent link: https://www.econbiz.de/10003753399
Saved in:
15
mCRM : Möglichkeiten und Grenzen eines modernen Kundenbeziehungsmanagements
Silberer, Günter
;
Schulz, Sebastian
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 149-163)
.
2008
Persistent link: https://www.econbiz.de/10003753409
Saved in:
16
Kundeninteraktion über mobile Services im Handel
Rudolph, Thomas
;
Emrich, Oliver
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 261-278)
.
2008
Persistent link: https://www.econbiz.de/10003753450
Saved in:
17
Enhancing e-CRM in the insurance industry by mobile e-services
Bodendorf, Freimut
;
Schobert, Andreas
- In:
International journal of electronic customer …
1
(
2007/08
)
3
,
pp. 269-278
Persistent link: https://www.econbiz.de/10003754367
Saved in:
18
Market segmentation based on customer satisfaction-loyalty links
Wang, Xia
;
Ping, Zhao
;
Wang, Gao
;
Liu, Jia
- In:
Frontiers of business research in China : selected …
1
(
2007
)
2
,
pp. 211-221
Persistent link: https://www.econbiz.de/10003759592
Saved in:
19
Management von Kundenzufriedenheit in der Mobilfunkbranche
Gerpott, Torsten J.
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 507-541)
.
2008
Persistent link: https://www.econbiz.de/10003745031
Saved in:
20
Mobile support in customer loyalty management : an architectural framework
Zeidler, Christian
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003775340
Saved in:
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