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CRM in Indian banking sector : exploring the critical success factors
Patwardhan, Manoj; Srivastava, Pankaj; Kumar, Kirti; … - In: International journal of business and emerging markets … 1 (2008/09) 3, pp. 282-295
Persistent link: https://www.econbiz.de/10003833868
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The importance of target firm customers in acquisitions of technology-based firms
Dalziel, Margaret - In: Advances in mergers and acquisitions 6 (2007), pp. 157-170
Persistent link: https://www.econbiz.de/10003811445
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Flip the funnel : how to use existing customers to gain new ones
Jaffe, Joseph - 2010
"If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media...
Persistent link: https://www.econbiz.de/10003879180
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The WOW factor: creating value through win-back offers to reacquire lost customers
Tokman, Mert; Davis, Lenita M.; Lemon, Katherine N. - In: Journal of retailing 83 (2007) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10003438214
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Kunden-werben-Kunden-Kampagnen : eine empirische Analyse von Sender-Empfänger-Dyaden zur Gestaltung des Weiterempfehlungsmanagements
Nießing, Daniel - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003438707
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Wahrgenommene Preisfairness bei personenbezogener Preisdifferenzierung
Mahadevan, Jochen - 2010
Persistent link: https://www.econbiz.de/10003918296
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Research on satisfaction recovery from service failure due to attitude defect and unfair price : a dynamic and longitudinal evaluation model based on customer win-back management
Tang, Xiaofei; Jia, Jianmin; Zhou, Tingrui; Yin, Hongjuan - In: Frontiers of business research in China : selected … 4 (2010) 3, pp. 380-408
Persistent link: https://www.econbiz.de/10008664572
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Die Marketingrevolution in Zeiten von Web 2.0 : Herausforderungen und Chancen für ein neues beziehungsaktives Kundenmanagement
Bender, Gunnar - In: Web 2.0 : neue Perspektiven für Marketing und Medien, (pp. 143-157). 2011
Persistent link: https://www.econbiz.de/10008666778
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Spezielle Heilberufebetreuung : einfach näher an der Praxis
Bartsch, Andreas; Weitemeier, Claudia - In: Moderner Bankvertrieb im Dienst des Kunden : neue Wege …, (pp. 97-106). 2011
Persistent link: https://www.econbiz.de/10008695732