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Advertising models
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Consumer behaviour
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Danaher, Peter J.
90
Smith, Michael S.
16
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8
Danaher, Tracey S.
8
Brodie, Roderick J.
5
Rossiter, John R.
5
Essegaier, Skander
4
Kerbache, Laoucine
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Lee, Janghyuk
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Roberts, Ken
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Rust, Roland T.
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Jedidi, Kamel
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Mattsson, Jan
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2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of marketing research : JMR
9
Marketing Science
8
Journal of advertising research
6
European Journal of Marketing
5
International journal of forecasting
5
European journal of marketing : EJM
4
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International Journal of Forecasting
3
International journal of service industry management : IJSIM
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
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2
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2
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2
European Journal of Operational Research
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
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1
Journal of Business & Economic Statistics
1
Journal of econometrics
1
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Journal of the Academy of Marketing Science
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Journal of the Market Research Society : JMRS
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Operations research, Management science : OR MS ; the international literature digest
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The American Statistician
1
The Sage handbook of advertising
1
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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Other ZBW resources
5
USB Cologne (EcoSocSci)
1
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51
Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis
Danaher, Peter J.
;
Mullarkey, Guy W.
;
Essegaier, Skander
- In:
Journal of marketing research : JMR
43
(
2006
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10006640228
Saved in:
52
Cover analysis: a new tool for monitoring peoplemeter panels
Danaher, Peter J.
;
Sharot, Trevor
- In:
Journal of the Market Research Society : JMRS
36
(
1994
)
2
,
pp. 133-138
Persistent link: https://www.econbiz.de/10006711428
Saved in:
53
RESEARCH NOTES AND COMMUNICATIONS - Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation
Danaher, Peter J.
;
Hardie, Bruce G.S.
;
Putsis Jr, William P.
- In:
Journal of marketing research : JMR
38
(
2001
)
4
,
pp. 501-514
Persistent link: https://www.econbiz.de/10006656371
Saved in:
54
Optimizing Television Program Schedules Using Choice Modeling
Danaher, Peter J.
;
Mawhinney, Donald F.
- In:
Journal of marketing research : JMR
38
(
2001
)
3
,
pp. 298-312
Persistent link: https://www.econbiz.de/10006657793
Saved in:
55
Customer Satisfaction in the Tourist Industry: A Case Study of Visitors to New Zealand
Danaher, Peter J.
;
Arweiler, Nicole
- In:
Journal of travel research : a quarterly publication of …
35
(
1996
)
1
,
pp. 89-93
Persistent link: https://www.econbiz.de/10006933500
Saved in:
56
3D ISSUE-STUDENTS - Factors Affecting Online Advertising Recall: A Study of Students
Danaher, Peter J.
;
Mullarkey, Guy W.
- In:
Journal of advertising research
43
(
2003
)
3
,
pp. 252-267
Persistent link: https://www.econbiz.de/10006505683
Saved in:
57
Behavioral Measures of Television Audience Appreciation
Danaher, Peter J.
;
Lawrie, Jennifer M.
- In:
Journal of advertising research
38
(
1998
)
1
,
pp. 54-65
Persistent link: https://www.econbiz.de/10006523606
Saved in:
58
Determining the optimal return on investment for an advertising campaign
Danaher, Peter J.
;
Rust, Roland T.
- In:
Operations research, Management science : OR MS ; the …
37
(
1997
)
3
,
pp. 297-300
Persistent link: https://www.econbiz.de/10006525854
Saved in:
59
What Happens to Television Ratings during Commercial Breaks?
Danaher, Peter J.
- In:
Journal of advertising research
35
(
1995
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10006534068
Saved in:
60
Determining the Optimal Level of Media Spending
Danaher, Peter J.
;
Rust, Roland T.
- In:
Journal of advertising research
34
(
1994
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10006536629
Saved in:
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