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Decision models for customer r...
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Beziehungsmarketing
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Reinartz, Werner J.
99
Venkatesan, Rajkumar
73
Kumar, V.
53
Reinartz, Werner
21
Krafft, Manfred
15
Wiegand, Nico
13
Wichmann, Julian R. K.
12
Hoyer, Wayne D.
7
Scholdra, Thomas P.
6
Becker, Maren
5
Chandon, Pierre
5
Farris, Paul W.
5
Haenlein, Michael
5
Käuferle, Monika
5
Morwitz, Vicki G.
5
Petersen, J. Andrew
5
Ptok, Annette
5
Thomas, Jacquelyn S.
5
Berkmann, Manuel
4
Bohling, Timothy
4
Farris, Paul
4
Götz, Oliver
4
Henseler, Jörg
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Kannan, P. K.
4
Ulaga, Wolfgang
4
Bapna, Ravi
3
Beckmann, Denise
3
Bohling, Tim
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Echambadi, Raj
3
Eisenbeiß, Maik
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Garfinkel, Robert
3
Hudetz, Kai
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Kopalle, Praveen K.
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Mehta, Kumar
3
Nagpal, Anish
3
Ravishanker, Nalini
3
Saffert, Peter
3
Verhoef, Peter C.
3
Yin, Fang
3
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Journal of marketing
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12
Harvard-Business-Manager : das Wissen der Besten
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Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
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Handbook of research on customer equity in marketing
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International Journal of Forecasting
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Retailing in the 21st century : current and future trends
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ECONIS (ZBW)
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USB Cologne (business full texts)
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1
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
2
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
3
Conceptualizing value creation in the platform era
Wichmann, Julian R. K.
;
Reinartz, Werner J.
; …
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
Saved in:
4
Understanding customer loyalty programs
Reinartz, Werner J.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 409-427)
.
2010
Persistent link: https://www.econbiz.de/10003938778
Saved in:
5
Feeling good or feeling right? : discussion of "quantitative and qualitative rankings of scholars" by Rost and Frey
Reinartz, Werner J.
- In:
Schmalenbach business review : sbr
63
(
2011
)
1
,
pp. 109-114
Persistent link: https://www.econbiz.de/10008807366
Saved in:
6
Crafting a JMR manuscript
Reinartz, Werner J.
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 139-141
Persistent link: https://www.econbiz.de/10011450436
Saved in:
7
Kundenansprache in Zeiten digitaler Transformation
Reinartz, Werner J.
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 341-356)
.
2020
Persistent link: https://www.econbiz.de/10012301903
Saved in:
8
Kundenansprache in Zeiten digitaler Transformation
Reinartz, Werner J.
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 123-137)
.
2018
Persistent link: https://www.econbiz.de/10011740993
Saved in:
9
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 375-397)
.
2008
Persistent link: https://www.econbiz.de/10003744951
Saved in:
10
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit
Götz, Oliver
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 409-430)
.
2006
Persistent link: https://www.econbiz.de/10003323699
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