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Marketing in the age of Google : your online strategy is your business strategy
Fox, Vanessa - 2010
Persistent link: https://www.econbiz.de/10003898163
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Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits
Levinson, Jay Conrad; Gibson, Shane - 2010
Persistent link: https://www.econbiz.de/10008667217
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Branded! : How retailers engage consumers with social media and mobility
Brennan, Bernie; Schafer, Lori - 2010
"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...
Persistent link: https://www.econbiz.de/10008700030
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Social media marketing : the next generation of business engagement
Evans, Dave; McKee, Jake - 2010 - 1. ed
Persistent link: https://www.econbiz.de/10008738629
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Paid, owned, earned : maximizing marketing returns in a socially connected world
Burcher, Nick - 2012
Persistent link: https://www.econbiz.de/10009510341
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
Wagner, Udo (ed.); Fritz, Wolfgang (honouree);  … - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009243480
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Marketing in the round : how to develop an integrated marketing campaign in the digital era
Dietrich, Gini; Livingston, Geoff - 2012
Persistent link: https://www.econbiz.de/10009617947
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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (contributor) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--
Persistent link: https://www.econbiz.de/10010237325
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Der Einsatz von Social Media in der Kommunikationspolitik von Theatern
Pöllmann, Lorenz - 2013
Persistent link: https://www.econbiz.de/10009783843