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Why are themed brandstores so powerful? : retail brand ideology at American Girl Place
Borghini, Stefania; Diamond, Nina; Kozinets, Robert V.; … - In: Journal of retailing 85 (2009) 3, pp. 363-375
Persistent link: https://www.econbiz.de/10003892380
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The influence of brand levels and associations on purchase intent
Hopkins, Christopher D.; Jones, Scott A.; Pickett, Gregory - In: Journal of general management 35 (2009/10) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10003898035
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Using brand equity to counter outsourcing opportunism : a game theoretic approach
Lim, Wei Shi; Soo, Jiuan Tan - In: Marketing letters : a journal of research in marketing 20 (2009) 4, pp. 369-383
Persistent link: https://www.econbiz.de/10003898052
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Building brand value the playboy way
Gunelius, Susan - 2009
Persistent link: https://www.econbiz.de/10003871007
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Branding and political marketing in the United States
Newman, Bruce I. - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 197-212). 2006
Persistent link: https://www.econbiz.de/10003415928
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Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.; Pauwels, Koen - In: MSI reports : working paper series (2006) 4, pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
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Hedonic retail beef and pork product prices
Parcell, Joseph L.; Schroeder, Ted C. - In: Journal of agricultural and applied economics 39 (2007) 1, pp. 29-46
Persistent link: https://www.econbiz.de/10003486295
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Capturing the essence of a corporate brand personality : a Western brand in Eastern Europe
Rekom, Johan van; Jacobs, Gabriele; Verlegh, Peeter W. J.; … - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 114-124
Persistent link: https://www.econbiz.de/10003458920
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"Die Auktionskultur verändert unsere Vorstellung von Besitz."
Nissanoff, Daniel - In: GDI-Impuls : Wissensmagazin für Wirtschaft, … 25 (2007) 1, pp. 56-63
Persistent link: https://www.econbiz.de/10003443807
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An analysis of financial services brand marks
Miller, Darryl W.; Foust, Jacque E.; Kilic, Ozcan - In: Journal of financial services marketing : JFSM 11 (2006/07) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10003470339