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Brand rejuvenation through succession planning
Singh, Amarjit; Goel, Monika - In: Enhancing enterprise competitiveness : (marketing, …, (pp. 628-638). 2007
Persistent link: https://www.econbiz.de/10003677634
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Brand resources for the construction of national identity?
Bulmer, Sandy; Buchanen-Oliver, Margo - 2006
Persistent link: https://www.econbiz.de/10003582862
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Branding is not enough in the licensing industry
Anson, Weston - In: Intellectual asset management : IAM ; magazine 21 (2006), pp. 24-27
Persistent link: https://www.econbiz.de/10003596601
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Harry Potter : the story of a global business phenomenon
Gunelius, Susan - 2008
Persistent link: https://www.econbiz.de/10003685447
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Money and mayhem
Slind-Flor, Victoria - In: Intellectual asset management : IAM ; magazine 24 (2007), pp. 15-20
Persistent link: https://www.econbiz.de/10003540650
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Lighting the way to worldwide success
In: Brands in the boardroom : key branding issues for … (2007), pp. 11-15
Persistent link: https://www.econbiz.de/10003541483
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Optimising brand value through strategic tax planning
Butcher, Karen A.; Colgin, William F. - In: Brands in the boardroom : key branding issues for … (2007), pp. 35-38
Persistent link: https://www.econbiz.de/10003541494
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Accidental branding : how ordinary people build extraordinary brands
Vinjamuri, David - 2008
Persistent link: https://www.econbiz.de/10003546419
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Hide 'n' seek : driving disruption in skincare
McGregor, Lyn; Potocki, James - In: Market research best practice : 30 visions for the …, (pp. 539-552). 2007
Persistent link: https://www.econbiz.de/10003551957
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Measuring brand health to improve top-line growth
Dexter Berg, Julie; Matthews, John M.; O'Hare, Constance M. - In: MIT sloan management review 49 (2007/08) 1, pp. 61-68
Persistent link: https://www.econbiz.de/10003557903