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Relationship marketing
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Gummesson, Evert
132
Polese, Francesco
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Mele, Cristina
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Díaz-Méndez, Montserrat
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European journal of marketing : EJM
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Journal of Business & Industrial Marketing
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Journal of service management
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5
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4
The journal of business & industrial marketing
4
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International Journal of Contemporary Hospitality Management
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The journal of services marketing
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jbm - Journal of Business Market Management
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Akademilitteratur
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Applying qualitative methods to marketing management research
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European Business Review
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Handbook of service science ; [Vol. 1]
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Handbuch Dienstleistungsmanagement : von der strategischen Konzeption zur praktischen Umsetzung
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Internal marketing : directions for management
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International journal of contemporary hospitality management
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International journal of cross cultural management : CCM
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International journal of service industry management : IJSIM
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Involving customers in new service development
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Issues in organization and management series
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Journal of Historical Research in Marketing
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Journal of Service Theory and Practice: Volume 25, Issue 2
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ECONIS (ZBW)
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Other ZBW resources
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OLC EcoSci
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RePEc
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EconStor
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81
Relationship Marketing The Emperor's new clothes or a paradigm shift?
Gummesson, Evert
- In:
Marketing and research today : the journal of the …
25
(
1997
)
1
,
pp. 53
Persistent link: https://www.econbiz.de/10006397069
Saved in:
82
All research is interpretive!
Gummesson, Evert
- In:
The journal of business & industrial marketing
18
(
2003
)
6
,
pp. 482-492
Persistent link: https://www.econbiz.de/10007030697
Saved in:
83
Guru's view - Are you looking foward to your surgery?
Gummesson, Evert
- In:
Managing service quality : MSQ ; an international journal
11
(
2001
)
1
,
pp. 7-9
Persistent link: https://www.econbiz.de/10007174828
Saved in:
84
Collaborate or Compete. Conflicting trends plague services marketers.
Gummesson, Evert
- In:
Marketing management : a quarterly business management …
6
(
1997
)
3
,
pp. 17-20
Persistent link: https://www.econbiz.de/10007249558
Saved in:
85
Hotel networks and social capital in destination marketing
Gr~ongsj÷, Yvonne von Friedrichs
;
Gummesson, Evert
- In:
International journal of service industry management : IJSIM
17
(
2006
)
1
,
pp. 58-75
Persistent link: https://www.econbiz.de/10007095290
Saved in:
86
Relationship marketing and a new economy: it's time for de-programming
Gummesson, Evert
- In:
The journal of services marketing
16
(
2002
)
7
,
pp. 585-589
Persistent link: https://www.econbiz.de/10007107159
Saved in:
87
In search of marketing equilibrium: Relationship marketing versus hypercompetition
Gummesson, Evert
- In:
Journal of marketing management : MM
13
(
1997
)
5
,
pp. 421-430
Persistent link: https://www.econbiz.de/10006997630
Saved in:
88
Relationship marketing as a paradigm shift: Some conclusions from the 30R approach
Gummesson, Evert
- In:
Management decision : MD
35
(
1997
)
3-4
,
pp. 267-272
Persistent link: https://www.econbiz.de/10006583090
Saved in:
89
Quality, service-dominant logic and many-to-many marketing
Gummesson, Evert
- In:
The TQM magazine : the international bi-monthly for …
20
(
2008
)
2
,
pp. 143-153
Persistent link: https://www.econbiz.de/10007918727
Saved in:
90
Marketing as value co-creation through network interaction and resource integration
Gummesson, Evert
;
Mele, Cristina
- In:
Journal of business market management : jbm
4
(
2010
)
4
,
pp. 181-198
Persistent link: https://www.econbiz.de/10009037771
Saved in:
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