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Vor- und Nachteile der Zentralvermarktung aus der Sicht großer Vereine
Schiphorst, Bernd - In: Zur Ökonomik der Rechte bei Sportveranstaltungen, (pp. 5-8). 2006
Persistent link: https://www.econbiz.de/10014557058
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Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.; Zhang, James J.; Kim, Min Kil; Kim, Chong - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
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Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Cortsen, Kenneth - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 75-97
Persistent link: https://www.econbiz.de/10011504055
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Banning controversial sponsors : understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches
Yang, Yupin; Goldfarb, Avi - In: Journal of marketing research : JMR 52 (2015) 5, pp. 593-615
Persistent link: https://www.econbiz.de/10011349903
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Participation in cycling, at what cost? : determinants of cycling expenses
Thibaut, Erik; Vos, Steven; Lagae, Wim; Van Puyenbroeck, Tom - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 221-238
Persistent link: https://www.econbiz.de/10011641987
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Sports marketing strategy in achieving the marketing objectives of the economic enterprise : a case study (Djezzy - fans of USMA club)
Ghezail, Mohammed Mouloud; Abdellah, Chaiech; Mohammed, … - In: International journal of economics, finance and … 5 (2017) 3, pp. 182-188
Persistent link: https://www.econbiz.de/10011749998
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Identify and prioritise factors affecting sports consumer behaviour in Iran
Abdolmaleki, Hossein; Mirzazadeh, Zahra sadat; … - In: International journal of sport management and marketing … 18 (2018) 1/2, pp. 42-62
Persistent link: https://www.econbiz.de/10011884669
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Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena; Basu, Rituparna - In: International journal of sport management and marketing … 18 (2018) 4, pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
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Sport consumer behavior research : improving our game
Funk, Daniel C.; Lock, Daniel; Karg, Adam; Pritchard, … - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
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Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10010234358