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Steiner, Paul
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Branded spaces : experience enactments and entanglements
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ECONIS (ZBW)
120
Showing
61
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61
A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
Saved in:
62
Akustische Markenführung - Das auditive Erscheinungsbild einer Marke
Mai, Franziska
- In:
Markenmanagement
.
2011
Persistent link: https://www.econbiz.de/10009235679
Saved in:
63
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
Saved in:
64
Verpackungen multisensuell stimmig gestalten : mit Klang und Duft Mehrwert erzielen
Vaih-Baur, Christina
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 131-147)
.
2010
Persistent link: https://www.econbiz.de/10011388027
Saved in:
65
Paying the piper : performing rights organizations and their role in the retail function
Kemp, Elyria
;
Natesan, Chinna
;
Borders, Aberdeen Leila
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
5
,
pp. 430-437
Persistent link: https://www.econbiz.de/10009300068
Saved in:
66
Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza
;
Oakes, Steve
;
Golrokhi, Zahra
- In:
Designing and communicating experience
,
(pp. 183-193)
.
2021
Persistent link: https://www.econbiz.de/10012648302
Saved in:
67
The sound factor in autoplay mobile video ads
Kim, Eunah
;
Huh, Jisu
- In:
Designing and communicating experience
,
(pp. 195-211)
.
2021
Persistent link: https://www.econbiz.de/10012648305
Saved in:
68
Heimatklänge : the conceptual design of branded spaces by means of sonic branding
Kastner, Sonja
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 167-177)
.
2013
Persistent link: https://www.econbiz.de/10010127890
Saved in:
69
The kinetic quality of store design : an exploration of its influence on shopping experience
Bonnin, Gaël
;
Goudey, Alain
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 637-643
Persistent link: https://www.econbiz.de/10009655496
Saved in:
70
Let the music play or not : the influence of background music on consumer behavior
Andersson, Pernille K.
;
Kristensson, Per
;
Wästlund, Erik
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 553-560
Persistent link: https://www.econbiz.de/10009655509
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