Heimatklänge : the conceptual design of branded spaces by means of sonic branding
Year of publication: |
2013
|
---|---|
Authors: | Kastner, Sonja |
Published in: |
Branded spaces : experience enactments and entanglements. - Wiesbaden : Springer VS, ISBN 3-658-01560-8. - 2013, p. 167-177
|
Subject: | Standortmarketing | Place marketing | Markenführung | Brand management | Werbemusik | Advertising music |
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