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ECONIS (ZBW)
94
OLC EcoSci
33
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11
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4
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11
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
12
Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L.
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
Saved in:
13
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
14
Moving forward... : editorial
Vargo, Stephen L.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 133-135
Persistent link: https://www.econbiz.de/10012162435
Saved in:
15
Conceptual reconciliation for clarity and impact
Vargo, Stephen L.
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 169-172
Persistent link: https://www.econbiz.de/10014512660
Saved in:
16
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10009870753
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17
Fostering scholarly discussion in marketing : editorial
Vargo, Stephen L.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 137-138
Persistent link: https://www.econbiz.de/10014225826
Saved in:
18
Service-dominant logic, service ecosystems and institutions : an editorial
Ng, Irene C.L.
;
Vargo, Stephen L.
- In:
Journal of Service Management
29
(
2018
)
4
,
pp. 518-520
Persistent link: https://www.econbiz.de/10012076604
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19
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
20
Evolving to a new dominant logic for marketing
Vargo, Stephen L.
;
Lusch, Robert F.
-
2008
Persistent link: https://www.econbiz.de/10003644612
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