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Die Masse macht's? : Effizienz des Sponsorings von Sportevents
Huber, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003712337
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The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph; Rumpf, Christopher - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
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The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph; Rumpf, Christopher - In: Journal of sport management : the official journal of … 26 (2012) 6, pp. 521-531
Persistent link: https://www.econbiz.de/10009706389
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What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg; Greenwell, T. Christopher - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
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Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc; Corneille, Olivier; Derbaix, Christian - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
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Introduction : a synopsis of the advances in sport advertising and sponsorship effectiveness research
Cianfrone, Beth A.; Dees, Windy - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 233-237
Persistent link: https://www.econbiz.de/10011503632
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Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment
Uhrich, Sebastian; Flöter, Thomas - In: Marketing : ZFP ; journal of research and management 36 (2014) 4, pp. 257-266
Persistent link: https://www.econbiz.de/10010438085
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Evaluating efficiency and effectiveness of sport promotional campaigns and sport events
Theeboom, Marc; Van den Bergh, Kathy; DeKnop, Paul - In: Perspektiven des Sportmarketing : Besonderheiten, …, (pp. 263-279). 2005
Persistent link: https://www.econbiz.de/10003295959
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Sportsponsoring effektiv einsetzen : zu den Auswirkungen von Sponsoringmaßnahmen auf Einstellung und Kaufabsicht der Verbraucher
Huber, Frank; Regier, Stefanie; Vollhardt, Kai; … - 2005
Persistent link: https://www.econbiz.de/10003297818
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Sportsponsoring aus der Sicht der Marktforschung
Zastrow, Hartmut; Cordes, Marcel - In: Finanzierung des Sports : Beiträge des 2. Kölner …, (pp. 20-35). 2002
Persistent link: https://www.econbiz.de/10001656096