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Marketing
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Subject
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Marketingmanagement
16,903
Marketing management
16,085
Öffentlichkeitsarbeit
9,796
Public relations
8,886
Marketing
3,740
Theorie
3,039
Theory
3,025
Deutschland
2,934
Germany
2,744
Konsumentenverhalten
2,710
Consumer behaviour
2,708
Beziehungsmarketing
1,984
Relationship marketing
1,980
USA
1,910
United States
1,825
Kommunikation
1,774
Markenführung
1,553
Brand management
1,549
Strategisches Management
1,516
Corporate Social Responsibility
1,490
Communication
1,485
Unternehmenspublizität
1,471
Corporate disclosure
1,470
Corporate social responsibility
1,469
Online-Marketing
1,414
Social Web
1,398
Social web
1,398
Internet marketing
1,367
Strategic management
1,243
Unternehmenserfolg
1,177
Firm performance
1,173
Unternehmen
1,055
Innovation
910
Werbung
869
Stakeholder
856
KMU
828
Firmenimage
827
SME
827
Corporate reputation
823
Internationales Marketing
784
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Online availability
All
Undetermined
5,838
Free
2,841
Type of publication
All
Article
14,874
Book / Working Paper
12,045
Journal
105
Other
1
Type of publication (narrower categories)
All
Article in journal
10,618
Aufsatz in Zeitschrift
10,618
Aufsatz im Buch
3,962
Book section
3,962
Hochschulschrift
1,725
Graue Literatur
1,639
Non-commercial literature
1,639
Thesis
1,387
Collection of articles of several authors
1,063
Sammelwerk
1,063
Lehrbuch
853
Working Paper
815
Arbeitspapier
773
Textbook
734
Bibliografie enthalten
709
Bibliography included
709
Case study
678
Fallstudie
678
Aufsatzsammlung
631
Konferenzschrift
348
Ratgeber
280
Guidebook
260
Conference proceedings
214
Handbook
133
Handbuch
133
Dissertation u.a. Prüfungsschriften
129
Reprint
127
Conference paper
117
Konferenzbeitrag
117
Glossar enthalten
115
Glossary included
115
Amtsdruckschrift
89
Government document
89
Bibliographie
66
Collection of articles written by one author
62
Sammlung
62
Fallstudiensammlung
60
Festschrift
53
Bibliografie
50
Interview
38
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English
18,880
German
7,307
Undetermined
580
French
129
Polish
58
Russian
45
Spanish
32
Dutch
31
Hungarian
27
Swedish
18
Italian
17
Ukrainian
11
Romanian
8
Bulgarian
4
Portuguese
4
Slovak
3
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2
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2
Norwegian
2
Serbian
2
Turkish
2
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1
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1
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1
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1
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1
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1
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1
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Author
All
Bruhn, Manfred
123
Kotler, Philip
123
Zerfaß, Ansgar
86
Homburg, Christian
80
Meffert, Heribert
79
Lies, Jan
71
Pepels, Werner
58
Wiedmann, Klaus-Peter
46
Keller, Kevin Lane
45
Melewar, T. C.
45
Röttger, Ulrike
45
Kirchgeorg, Manfred
43
Bentele, Günter
42
Sheth, Jagdish N.
41
Kumar, V.
39
Tomczak, Torsten
39
Coombs, W. Timothy
38
Heath, Robert L.
38
Kitchen, Philip J.
38
Esch, Franz-Rudolf
37
Backhaus, Klaus
36
Albers, Sönke
33
Kleinaltenkamp, Michael
33
Bauer, Hans H.
32
Vrontis, Demetris
31
Balmer, John M. T.
28
Berndt, Ralph
28
Piercy, Nigel
28
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Fritz, Wolfgang
25
Kuß, Alfred
25
Reinecke, Sven
25
Diller, Hermann
24
Foroudi, Pantea
24
O'Cass, Aron
24
Belz, Christian
23
Hinson, Robert
23
Lindgreen, Adam
23
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Institution
All
Springer Fachmedien Wiesbaden
130
American Marketing Association
58
National Bureau of Economic Research
19
OECD
19
Books on Demand GmbH <Norderstedt>
18
Verlag Dr. Kovač
18
European Society for Opinion and Marketing Research
16
IGI Global
16
Fördergesellschaft Marketing an der Universität Augsburg
15
Deutsche Public-Relations-Gesellschaft
13
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
12
Verlag Franz Vahlen
12
Haufe-Lexware GmbH & Co. KG
11
De Gruyter Oldenbourg
9
NetLibrary, Inc
9
UVK Verlagsgesellschaft mbH
9
Uni-Taschenbücher GmbH
9
Chartered Institute of Marketing
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
Harvard Graduate School of Business Administration
8
Nuclear Energy Agency
8
American Management Association
7
Edward Elgar Publishing
7
Information Resources Management Association
7
Springer-Verlag GmbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
Europäische Kommission
6
Herbert von Halem Verlag
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
W. Kohlhammer GmbH
6
Wiley-VCH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
5
Nomos Verlagsgesellschaft
5
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Published in...
All
Journal of business research : JBR
396
SpringerLink / Bücher
288
Industrial marketing management : the international journal for industrial and high-tech firms
253
Corporate communications : an international journal
201
Journal of strategic marketing
198
Europäische Hochschulschriften / 5
151
Journal of communication management : an international journal
143
European journal of marketing : EJM
142
Journal of marketing communications
130
Journal of marketing management : MM
128
Journal of business ethics : JOBE
121
Journal of the Academy of Marketing Science
112
The journal of business & industrial marketing
107
Springer eBook Collection
102
Journal of marketing
100
Gabler Edition Wissenschaft
92
Marketing intelligence & planning
91
Journal of retailing and consumer services
83
Management science : journal of the Institute for Operations Research and the Management Sciences
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
The journal of brand management : an international journal
68
Business horizons
67
Lehrbuch
65
The accounting review : a publication of the American Accounting Association
60
Journal of promotion management : JPM
58
Research
56
Public Relations : ein Handbuch
55
Journal of business economics : JBE
53
Harvard-Business-Manager : das Wissen der Besten
52
The marketing review
52
Harvard business review : HBR
51
Asia Pacific journal of marketing and logistics
50
Cogent business & management
49
International marketing review
49
Marketing : ZFP ; journal of research and management
48
Journal of advertising research
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Jahrbuch der Absatz- und Verbrauchsforschung
46
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
46
Springer eBook Collection / Business and Economics
46
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Source
All
ECONIS (ZBW)
25,163
USB Cologne (EcoSocSci)
1,594
RePEc
134
EconStor
85
BASE
29
USB Cologne (business full texts)
12
OLC EcoSci
5
ArchiDok
2
Other ZBW resources
1
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Showing
1
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date (oldest first)
1
Communicating and developing relationships through Facebook : the case of Greek organisations
Kotzaivazoglou, Iordanis
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011862037
Saved in:
2
PR ist die bessere Werbung!
Ries, Al
;
Ries, Laura
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001768689
Saved in:
3
Public relations : contemporary issues and techniques
Baines, Paul
;
Egan, John
;
Jefkins, Frank
-
2004
-
1. publ.
Persistent link: https://www.econbiz.de/10001783113
Saved in:
4
Public Affairs Management : Ergebnisse einer empirischen Untersuchung in multinationalen Unternehmungen
Berg, Nicola
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001724861
Saved in:
5
Genossenschaftliche Kommunikationsstrategien für Politik und Medien : eine institutionenökonomische Analyse
Deising, Florian
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002191127
Saved in:
6
Marketing public relations : a marketer's approach to public relations and social media
Giannini, Gaetan T.
-
2010
Persistent link: https://www.econbiz.de/10003830814
Saved in:
7
Introducing public relations : theory and practice
Butterick, Keith
-
2011
-
1. publ.
Persistent link: https://www.econbiz.de/10008841282
Saved in:
8
Quintessenz der Unternehmenskommunikation : wie Sie Ihre Ziele im Dialog mit Ihren Stakeholdern besser erreichen können
Salzer, Eva
-
2011
Persistent link: https://www.econbiz.de/10009313770
Saved in:
9
Markenkommunikation mit Public Relations : theoretische Exploration des Beitrages von Public Relations zur integrierten Kommunikation von Produktmarken
Luchtefeld, Anja
-
2011
Persistent link: https://www.econbiz.de/10009244448
Saved in:
10
The growth of anti-corruption attitudes in Czech marketing communication and PR anti-corruption fight as marketing tool
Kasl Kollmanová, Denisa
- In:
Central European business review : CEBR
2
(
2013
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10010344538
Saved in:
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