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Absatzmittlergerichtetes, identitätsbasiertes Markenmanagement

Maloney, Philip (contributor) - 2008

Zur Notwendigkeit einer Integration der Absatzmittler in die Führung von Herstellermarken -- Theoretische Grundlagen und Herleitung des Untersuchungsmodells -- Empirische Untersuchung des Modells für das absatzmittlergerichtete Markenmanagement -- Schlussbetrachtung und Ausblick.

Persistent link: https://www.econbiz.de/10013516866

Unveiling trust as a mediator in distributor loyalty within South African multi-level marketing

Williams, Carinda C.; Kleynhans, Marizaan - In: South African journal of economic and management sciences 27 (2024) 1, pp. 1-7

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Game theoretical perspectives on dual-channel supply chain competition with price discounts and pricing schemes

Cai, Gangshu; Zhang, Zhe George; Zhang, Michael - In: International journal of production economics 117 (2009) 1, pp. 80-96

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Price, rebate, and returns supply contracts for coordinating supply chains with price-dependent demands

Chiu, Chun-hung; Choi, Tsan-Ming; Tang, Christopher S. - In: Production and operations management : an international … 20 (2011) 1, pp. 81-91

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The impact of market orientation on Chinese retailers' channel relationships

Chung, Jae-eun; Huang, Ying; Jin, Byoungho; Sternquist, … - In: The journal of business & industrial marketing 26 (2011) 1, pp. 14-25

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Note on : managing multi-echelon multi-item channels with trade allowances under credit period

Huang, Di; Ouyang, Lian Qun; Zhou, Hong - In: International journal of production economics 138 (2012) 1, pp. 117-124

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Emerging dual channel system and manufacturer's direct retail channel strategy

Se Hak, Chun; Rhee, Byong-duk; Park, Seong Yong; Kim, … - In: International review of economics & finance : IREF 20 (2011) 4, pp. 812-825

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The evolution of marketing channels : trends and research directions

Watson, George F., IV.; Worm, Stefan; Palmatier, Robert W. - In: Journal of retailing 91 (2015) 4, pp. 546-568

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Channels in the mirror : an alignable model for assessing customer satisfaction in concurrent channel systems

Hammerschmidt, Maik; Falk, Tomas; Weijters, Bert - In: Journal of service research : JSR 19 (2016) 1, pp. 88-101

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United we stand : the impact of buying groups on retailer productivity

Geyskens, Inge; Gielens, Katrijn; Wuyts, Stefan - In: Journal of marketing 79 (2015) 4, pp. 16-33

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