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Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir

Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175

Persistent link: https://www.econbiz.de/10012822105

Impact of website interface on customer experience and engagement intention in online hotel booking

Le, Tran-Thien-Y.; Chen, Ja-Shen - In: International journal of information systems in the … 14 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012799971

Co-creation of online service recoveries and its effects on complaint bystanders

Hutzinger, Clemens; Weitzl, Wolfgang - In: Journal of business research : JBR 130 (2021), pp. 525-538

Persistent link: https://www.econbiz.de/10012544868

The impact of value co-creation behaviour within the social media context

Sleilati, Esther Bassil; Sfeir, Cynthia Jabbour - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 33-58

Persistent link: https://www.econbiz.de/10012587270

Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach

Rather, Raouf Ahmad - In: Journal of destination marketing & management 20 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012588603

Customer engagement and purchase intention in live-streaming digital marketing platforms

Addo, Prince Clement; Fang, Jiaming; Asare, Andy Ohemeng; … - In: The service industries journal 41 (2021) 11/12, pp. 767-786

Persistent link: https://www.econbiz.de/10012623973

Online shopping : motivation, loyalty and process

Menoe, Dithebe; Barnard, Brian - In: Expert journal of marketing 8 (2020) 1, pp. 48-72

Persistent link: https://www.econbiz.de/10012612935

Who will stay with the brand after posting non-5/5 rating of purchase? : an empirical study of online consumer repurchase behavior

Ke, Dan; Zhang, Heci; Yu, Ning; Tu, Yanbin - In: Information systems and e-business management : ISeB 19 (2021) 2, pp. 405-437

Persistent link: https://www.econbiz.de/10012616912

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

The Role of Customer Experience in the Effect of Online Flow State on Customer Loyalty

Ertemel, Adnan Veysel; Civelek, Mustafa Emre; Pektaş, … - 2021

Purpose: The Internet revolution has radically changed the means of conducting business all over the world in the past few decades. The digital medium enables consumers worldwide to shop online through B2C e-commerce websites in a convenient manner. Online websites com pete to provide a...

Persistent link: https://www.econbiz.de/10013216241