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Comparing online travel review platforms as destination image information agents

Guo, Xinxin; Pesonen, Juho; Komppula, Raija - In: Information technology & tourism 23 (2021) 2, pp. 159-187

Persistent link: https://www.econbiz.de/10012545192

Is it really making an impact? : examining the effect of social media marketing participation benefits on perceived value and behavioural intention ; evidences form India

Maggon, Mohita; Chaudhry, Harish - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 189-206

Persistent link: https://www.econbiz.de/10011541330

On-line destination branding : an investigation into the divergence between brand goals and on-line implementation

Blumrodt, Jens; Palmer, Adrian - In: The journal of applied business research 30 (2014) 6, pp. 1597-1604

Persistent link: https://www.econbiz.de/10010470486

#StayHome today so we can #TravelTomorrow : tourism destinations' digital marketing strategies during the Covid-19 pandemic

Ketter, Eran; Avraham, Eli - In: Journal of travel and tourism marketing 38 (2021) 8, pp. 819-832

Persistent link: https://www.econbiz.de/10012649891

The impact of photographs on the online marketing for tourism: the case of Japanese-style inns

Jimura, Takamitsu; Lee, Timothy J. - In: Journal of vacation marketing 26 (2020) 3, pp. 354-364

Persistent link: https://www.econbiz.de/10012265202

The utilization of social media marketing in destination management organizations

Bosio, Birgit; Haselwanter, Stefanie; Ceipek, Michael - In: New business models and institutional entrepreneurs : …, (pp. 249-268). 2018

. Social media acts as an agent of change within the marketing and communication of organizations. In particular, the tourism … destination. Social media marketing transforms the classical marketing and communication of these destination management … marketing tool, as they slowly start to realize the potential benefits of social media as an agent of change. This study …

Persistent link: https://www.econbiz.de/10011941220

Using logarithmic fuzzy preference programming to prioritization social media utilization based on tourists' perspective

Balouchi, Mina; Khanmohammadi, Ehsan - In: Foundations of Management : the journal of Warsaw … 7 (2015) 1, pp. 7-18

The advent of Web 2.0 or social media technologies gives travelers a chance to access quickly and conveniently to a mass of travel-related information. This study investigates the importance of social media in travel process in three different phases (pre-visit, on site, post-visit) from the...

Persistent link: https://www.econbiz.de/10011855444

Social media marketing in wine tourism : winery owners' perceptions

Canovi, Magali; Pucciarelli, Francesca - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 653-664

Persistent link: https://www.econbiz.de/10012179453

Adoption of social media as distribution channels in tourism marketing : a qualitative analysis of consumers' experiences

Chatzigeorgiou, Chryssoula; Christou, Evangelos - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 1, pp. 25-32

Persistent link: https://www.econbiz.de/10012159071

Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example

Li, Ran; Luo, Zhenpeng; Bilgihan, Anil; Okumus, Fevzi - In: Journal of vacation marketing 27 (2021) 3, pp. 267-286

Persistent link: https://www.econbiz.de/10012593253