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The dynamics of search engine marketing for tourist destinations
Pan, Bing; Xiang, Zheng; Law, Rob; Fesenmaier, Daniel R. - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 365-377
Persistent link: https://www.econbiz.de/10009244992
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The trustworthiness of online channels for experience- and goal-directed search tasks
Dickinger, Astrid - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 378-391
Persistent link: https://www.econbiz.de/10009247558
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Content, context and co-creation : digital challenges in destination branding with references to Portugal as a tourist destination
Oliveira, Eduardo; Panyik, Emese - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10010511165
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Augmented reality advertisements in tourism marketing
Celtek, Evrim - In: Handbook of research on effective advertising …, (pp. 125-146). 2015
Persistent link: https://www.econbiz.de/10011283758
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Gamification and social media as tools for tourism promotion
Kachniewska, Magdalena - In: Handbook of research on effective advertising …, (pp. 17-51). 2015
Persistent link: https://www.econbiz.de/10011283776
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The influence of DMO advertising on specific destination visitation behaviors
Morosan, Cristian - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
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Picasso's Guernica : the strength of an art brand in destination e-branding
Plaza, Beatriz; Haarich, Silke N.; Waldron, Courtney M. - In: International journal of arts management 15 (2012/13) 3, pp. 53-64
Persistent link: https://www.econbiz.de/10009763868
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Processing fluency in the use of destination websites
Tang, Liang; Jang, Soocheong; Lee, Seonjeong - In: Tourism analysis : an interdisciplinary tourism & … 18 (2013) 2, pp. 193-206
Persistent link: https://www.econbiz.de/10009764432
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Factors influencing the usability of mobile destination management organization websites
Stienmetz, Jason L.; Levy, Stuart E.; Boo, Soyoung - In: Journal of travel research : a quarterly publication of … 52 (2013) 4, pp. 453-464
Persistent link: https://www.econbiz.de/10009767234
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A comparison of social media adoption and use in different countries : the case of the United States and Switzerland
Milwood, Pauline; Marchiori, Elena; Zach, Florian - In: Journal of travel and tourism marketing 30 (2013) 1/2, pp. 165-168
Persistent link: https://www.econbiz.de/10009744613