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Cross-cultural and cross-national consumer research : psychology, behavior, and beyond
Michaelidou, Nina (contributor) - 2015
Persistent link: https://www.econbiz.de/10011342742
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Cross-cultural cool : consumer implications of urban identification in the United States and Hong Kong
Towns, Marlene Morris - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 131-143
Persistent link: https://www.econbiz.de/10009774917
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Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192
Persistent link: https://www.econbiz.de/10009755856
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Living in a global world : influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries
Guo, Xiaoling - In: Journal of international marketing 21 (2013) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10009731379
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Patterns of consumer interest across developed and emerging markets
Kulkarni, Gauri - In: International business and economics research journal 11 (2012) 6, pp. 603-610
Persistent link: https://www.econbiz.de/10009658070
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Reinterpreting cultural priming effects in cross-cultural consumer research
Merunka, Dwight R. - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 232-248
Persistent link: https://www.econbiz.de/10010233412
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Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa; Ye, Nan; Yu, Ying; Wu, Xiaochuang - In: Journal of business research : JBR 67 (2014) 3, pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
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Impact of cultural differences on foreign customers' perceived local services
Lin, Chinho; Nguyen, Conghoang; Lin, Binshan - In: The journal of services marketing 27 (2013) 6, pp. 500-510
Persistent link: https://www.econbiz.de/10010198107
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Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
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Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi; Khanwalkar, Seema; Lawrence, Lynda; … - In: Qualitative market research : an international journal 16 (2013) 1, pp. 108-119
Persistent link: https://www.econbiz.de/10010204001