Similar Search Results - EconBiz

The effects of cultural distance on online brand popularity

Kim, Moon-Yong; Moon, Sangkil - In: The journal of brand management : an international journal 28 (2021) 3, pp. 302-324

Persistent link: https://www.econbiz.de/10012550282

Global marketing & advertising : understanding cultural paradoxes

Mooij, Marieke K. de - 2022 - 6th edition

"Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications"--

Persistent link: https://www.econbiz.de/10012514317

Cultural consequences of brands' masstige : an emerging market perspective

Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353

Persistent link: https://www.econbiz.de/10013271407

"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization

Cleveland, Mark; McCutcheon, Georgia - In: Journal of business research : JBR 138 (2022), pp. 170-184

Persistent link: https://www.econbiz.de/10013197861

Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea

Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161

Persistent link: https://www.econbiz.de/10013177323

Marketing management : a cultural perspective

Visconti, Luca M. (ed.); Peñaloza, Lisa (ed.); … - 2020 - Second edition

Persistent link: https://www.econbiz.de/10013174868

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Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food

Ibarra-Cantu, Cecilia; Cheetham, Fiona - In: Journal of business research : JBR 134 (2021), pp. 70-77

Persistent link: https://www.econbiz.de/10012643498

Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets

Yeboah-Banin, Abena A.; Quaye, Emmanuel Silva - In: Journal of global marketing 34 (2021) 5, pp. 372-391

Persistent link: https://www.econbiz.de/10012695201

Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers

Kaynak, Erdener; Kara, Ali; Chow, Clement S. F.; Apil, … - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 631-654

Persistent link: https://www.econbiz.de/10010127933

Global marketing and advertising : understanding cultural paradoxes

Mooij, Marieke K. de - 2014 - 4. ed.

Persistent link: https://www.econbiz.de/10010205166

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