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The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level

Harcar, Talha; Kaynak, Erdener - In: Journal of euromarketing 24 (2015) 2/3, pp. 120-131

Persistent link: https://www.econbiz.de/10011408858

Geographical brand and country-of-origin effects in the Chinese wine import market

Agnoli, Lara; Capitello, Roberta; Begalli, Diego - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 541-558

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Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China

Ar, Aybeniz Akdeniz; Kara, Ali - In: The journal of product & brand management 23 (2014) 7, pp. 491-503

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Consumer processing of international advertising : the roles of country of origin and consumer ethnocentrism

Moon, Byeong-joon; Jain, Subhash C. - In: Asian dimensions of services marketing, (pp. 89-109). 2002

Persistent link: https://www.econbiz.de/10001690236

Relevance versus convenience in business research : the case of country-of-origin research in marketing

Usunier, Jean-Claude - 2003

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Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands

Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109

Persistent link: https://www.econbiz.de/10012515204

Brand types applied by emerging markets' firms : ountry of brand origin and brand use motives

Witek-Hajduk, Marzanna K.; Grudecka, Anna - In: Entrepreneurial business and economics review : EBER 9 (2021) 1, pp. 155-168

Objective: The objective of the article is to explore the types of brands in terms of the country of brand origin (COBO) applied by emerging markets’ firms and motives for applying them. Research Design & Methods: A qualitative approach was used, i.e. multi-case study of five emerging...

Persistent link: https://www.econbiz.de/10012519502

Measuring negative effects of copycat products in emerging consumer markets

Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10012659483

Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands

Raman, Prashant; Aashish, Kumar - In: Journal of global marketing 34 (2021) 2, pp. 90-109

Persistent link: https://www.econbiz.de/10012584504

The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands

Haryanto, Budhi; Gunawan, Joseph Aditya Pandu; Fenitra, … - In: International journal of business performance and … 13 (2022) 1, pp. 89-108

Persistent link: https://www.econbiz.de/10013198532