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99
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92
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92
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90
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89
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88
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86
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84
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76
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75
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73
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72
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71
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70
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70
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68
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68
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67
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66
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66
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65
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64
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63
Wansink, Brian
63
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61
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60
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59
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58
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57
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57
Janssen, Maarten C. W.
57
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57
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56
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Marketing letters : a journal of research in marketing
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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Journal of consumer behaviour : an international research review
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Cogent business & management
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Journal of marketing communications
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Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of fashion marketing and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of retail & distribution management
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ECONIS (ZBW)
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BASE
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OLC EcoSci
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1
Ein Discrete-Choice-Modell zur Erklärung von Markentreue auf Grundlage von Theorien des Lernens und der wahrgenommenen Unsicherheit
Baumgartner, Bernhard
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
54
(
2002
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10001672460
Saved in:
2
Konsumentenverwirrtheit als Marketingherausforderung
Walsh, Gianfranco
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10001627882
Saved in:
3
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
4
Der Einfluss computeranimierter Produktpräsentationen auf die Validität von Konzepttests : eine informationsökonomische Analyse alternativer Präsentationsformen
Aßmann, Jörg
-
2003
Persistent link: https://www.econbiz.de/10001962121
Saved in:
5
Do we really need a reason to indulge?
Xu, Jing
;
Schwarz, Norbert
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10003810237
Saved in:
6
Two-stage lotteries and the value of unresolved uncertainty
Erev, Ido
;
Haruvy, Ernan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10003976730
Saved in:
7
Consumer durables replacement decision-making : an overview and research agenda
Guiltinan, Joseph P.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 163-174
Persistent link: https://www.econbiz.de/10003976731
Saved in:
8
Impulse buying and variety seeking : a trait-correlates perspective
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 276-283
Persistent link: https://www.econbiz.de/10003959644
Saved in:
9
When the decision ball keeps rolling : an investigation of the Sisyphus effect among maximizing consumers
Carrillat, François A.
;
Ladik, Daniel M.
;
Legoux, Renaud
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10009305520
Saved in:
10
Self-regulatory strength and consumers' relinquishment of decision control : when less effortful decisions are more resource depleting
Usta, Murat
;
Häubl, Gerald
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 403-412
Persistent link: https://www.econbiz.de/10008988428
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