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Consumer behaviour
81
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80
Einzelhandel
52
Retail trade
51
Relationship marketing
38
Beziehungsmarketing
37
Marketing
23
USA
23
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23
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21
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21
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16
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16
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15
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14
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14
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English
263
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137
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9
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Grewal, Dhruv
329
Iyer, Gopalkrishnan R.
69
Roggeveen, Anne L.
60
Levy, Michael
49
Sharma, Arun
39
Rothenberger, Sandra
29
Nordfält, Jens
25
Guha, Abhijit
16
Puccinelli, Nancy
16
Wetzels, Martin
15
Compeau, Larry D.
14
Puccinelli, Nancy M.
13
Roggeveen, Anne
13
Ruyter, Ko de
13
Krishnan, R.
11
Marmorstein, Howard
11
Motyka, Scott
11
Voss, Glenn B.
11
Ailawadi, Kusum L.
9
Biswas, Abhijit
9
Evanschitzky, Heiner
9
Palmatier, Robert W.
9
Chandrashekaran, Rajesh
8
Dant, Rajiv P.
8
Gauri, Dinesh Kumar
8
Mehrotra, Anuj
8
Parasuraman, A.
8
Ahlbom, Carl-Philip
7
Ma, Yu
7
Monroe, Kent B.
7
Noble, Stephanie M.
7
Baker, Julie
6
Dutta, Sujay
6
Gotlieb, Jerry
6
Herhausen, Dennis
6
Lindsey-Mullikin, Joan
6
Schweiger, Elisa B.
6
Seiders, Kathleen
6
Sheth, Jagdish N.
6
Tsiros, Michael
6
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Centre Emile Bernheim, Solvay Brussels School of Economics and Management
4
American Marketing Association
3
Winter Educators' Conference <1998, Austin, Tex.>
2
European Pricing and Marketing Conference
1
Summer Educators' Conference <2006, Chicago, Ill.>
1
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Journal of retailing
79
Journal of the Academy of Marketing Science
37
Journal of marketing
24
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of business research : JBR
17
MSI reports : working paper series
14
Journal of Product & Brand Management
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of Business Research
10
Journal of Consumer Research
8
Journal of marketing research
6
Psychology & marketing
6
The journal of product & brand management
6
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Working Papers CEB
4
Data envelopment analysis : a handbook of empirical studies and applications
3
Journal of Business & Industrial Marketing
3
Journal of Consumer Marketing
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing education : JME
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
The journal of business & industrial marketing
3
Customer relationship management in electronic markets
2
Entrepreneurship, theory and practice : ET & P
2
International journal of business environment : IJBE
2
Journal of advertising
2
Journal of business ethics : JOBE
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of public policy & marketing
2
Journal of service research : JSR
2
Journal of teaching in international business
2
Operations research, Management science : OR MS ; the international literature digest
2
Retailing in the 21st century : current and future trends
2
Review of marketing research
2
SpringerLink / Bücher
2
The journal of consumer marketing
2
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ECONIS (ZBW)
224
OLC EcoSci
121
RePEc
22
Other ZBW resources
18
BASE
17
USB Cologne (EcoSocSci)
7
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1
Understanding the role of complaint handling on consumer loyalty in service relationships
Rothenberger, Sandra
;
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
4
,
pp. 359-376
Persistent link: https://www.econbiz.de/10003807761
Saved in:
2
Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Kamakura, Wagner A.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10003850892
Saved in:
3
Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Gotlieb, Jerry
; …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 250-258
Persistent link: https://www.econbiz.de/10003507977
Saved in:
4
Franchise partnership and international expansion : a conceptual framework and research propositions
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Javalgi, …
- In:
Entrepreneurship, theory and practice : ET & P
35
(
2011
)
3
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009152235
Saved in:
5
Assessing efficiency and effectiveness in marketing : applications of data envelopment analysis : prelude to chapters 15 and 16
Iyer, Gopalkrishnan R.
;
Grewal, Dhruv
- In:
Data envelopment analysis : a handbook of empirical …
,
(pp. 463-468)
.
2016
Persistent link: https://www.econbiz.de/10011474801
Saved in:
6
Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Kamakura, Wagner A.
- In:
Data envelopment analysis : a handbook of empirical …
,
(pp. 491-513)
.
2016
Persistent link: https://www.econbiz.de/10011474815
Saved in:
7
Impulse buying : a meta-analytic review
Iyer, Gopalkrishnan R.
;
Blut, Markus
;
Xiao, Sarah Hong
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 384-404
Persistent link: https://www.econbiz.de/10012290959
Saved in:
8
Global Internet marketing strategy : framework and managerial insights
Iyer, Gopalkrishnan R.
- In:
Advances in electronic marketing
,
(pp. 84-102)
.
2005
Persistent link: https://www.econbiz.de/10003167987
Saved in:
9
Ethical issues in international marketing
Iyer, Gopalkrishnan R.
- In:
Ethics in international management
,
(pp. 221-241)
.
1998
Persistent link: https://www.econbiz.de/10001305512
Saved in:
10
Dimensions of satisfaction in retail settings : a research note
Evanschitzky, Heiner
;
Iyer, Gopalkrishnan R.
; …
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
3
,
pp. 275-285
Persistent link: https://www.econbiz.de/10003784375
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