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Patient empowerment : consequences for pharmaceutical marketing and for the patient-physician relationship
Camacho, Nuno - In: Innovation and marketing in the pharmaceutical industry …, (pp. 425-455). 2014
Persistent link: https://www.econbiz.de/10010353553
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The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing; Janakiraman, Ramkumar; Xie, Ying - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
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Modeling uncertainty : predictive accuracy as a proxy for predictive confidence
Rich, Robert W. (contributor); Tracy, Joseph S. (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001751995
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Modeling the effects of pharmaceutical marketing
Leeflang, Peter; Wieringa, Jaap E. - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 121-133
Persistent link: https://www.econbiz.de/10003976728
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The effects of pharmaceutical marketing and promotion on adverse drug events and regulation
David, Guy; Markowitz, Sara; Richards-Shubik, Seth - In: American economic journal : a journal of the American … 2 (2010) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10008905131
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Pharma rebates, pharmacy benefit managers and employer outcomes
Özden Gür Ali; Mantrala, Murali K. - In: Health care management science 13 (2010) 4, pp. 281-293
Persistent link: https://www.econbiz.de/10008732108
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Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la; Giner Larza, Eva Maria; … - In: Engaging consumers through branded entertainment and …, (pp. 170-188). 2015
Persistent link: https://www.econbiz.de/10011389602
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Vaccine marketing
Angelmar, Reinhard; Morgon, Pierre A. - In: Innovation and marketing in the pharmaceutical industry …, (pp. 365-423). 2014
Persistent link: https://www.econbiz.de/10010353555
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The effects of pharmaceutical marketing and promotion on adverse drug events and regulation
David, Guy; Markowitz, Sara; Richards, Seth - 2009
Persistent link: https://www.econbiz.de/10003799091
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The long shadow of patent expiration : generic entry and Rx-to-OTC switches
Berndt, Ernst R.; Kyle, Margaret K.; Ling, Davina C. - In: Scanner data and price indexes, (pp. 229-267). 2003
Persistent link: https://www.econbiz.de/10001832900