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Wie die Marke zur Zielgruppe kommt : optimale Kundenansprache mit Semiometrie
Petras, André; Bazil, Vazrik - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003516930
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Wie die Marke zur Zielgruppe kommt : Optimale Kundenansprache mit Semiometrie
Petras, Andre (contributor); Bazil, Vazrik (contributor) - 2008
Werteorientierung -- Messung von Wertehaltungen mit dem Semiometrie-Modell -- Charakterisierung der semiometrischen Wertefelder -- Der strategische Einsatz von Sprache -- Zielgruppenorientierte Markenführung -- Zusammenfassung.
Persistent link: https://www.econbiz.de/10013516848
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Chinese luxury consumers : motivation, attitude and behavior
Wang, Ying; Sun, Shaojing; Song, Yiping - In: Journal of promotion management : JPM 17 (2011) 3, pp. 345-359
Persistent link: https://www.econbiz.de/10009316321
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Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios; Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
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Consumer behaviour in China : customer satisfaction and cultural values
Yau, Oliver H. M. - 1993
Persistent link: https://www.econbiz.de/10000337784
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Construction of a Chineseness value scale and a Chinesesness ethnicity scale
Chan, Alvin M.; Rossiter, John R. - 1998
Persistent link: https://www.econbiz.de/10000987565
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The role of brand equity and face saving in Chinese luxury consumption
Siu, Noel Yee-Man; Kwan, Ho Yan; Zeng, Celeste Yunru - In: The journal of consumer marketing 33 (2016) 4, pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
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Antecedents of Chinese adolescents' purchase intention for local brands : the moderating influence of materialistic values
Shi, Bing; Zhang, Dan; Xie, Hongling; Zhou, Yinghui - In: The journal of consumer marketing 33 (2016) 4, pp. 292-301
Persistent link: https://www.econbiz.de/10011523248
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Environmental knowledge and consumers' intentions to visit green hotels : the mediating role of consumption values
Wang, Shanyong; Wang, Jing; Wang, Yu; Yan, Jing; Li, Jun - In: Journal of travel and tourism marketing 35 (2018) 9, pp. 1261-1271
Persistent link: https://www.econbiz.de/10011942100
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Srednedochodnye sloi v Rossii i Kitae: polozenie, dinamika, osobennosti mirovozzrenija
Gorškov, Michail Konstantinovič (ed.) - Institut sociologii <Moskau> - 2018
Persistent link: https://www.econbiz.de/10011942477