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Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies
Chan, Kimmy Wa; Gong, Taeshik; Sharma, Piyush; Chu, Candace - In: Journal of business research : JBR 150 (2022), pp. 297-310
Persistent link: https://www.econbiz.de/10013365716
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Unpacking the relationship between customer citizenship behavior and dysfunctional customer behavior : the role of customer moral credits and entitlement
Gong, Taeshik; Wang, Chen-Ya - In: Journal of service theory and practice 33 (2023) 1, pp. 110-137
Persistent link: https://www.econbiz.de/10014301949
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Influence of dysfunctional customer behavior on depersonalization and service sabotage in the service industry
Lee, Kangcheol; Gong, Taeshik - In: Services marketing quarterly 44 (2023) 4, pp. 309-329
Persistent link: https://www.econbiz.de/10014418079
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Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik; Park, Jungkun - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
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Translating transformational leadership and organizational innovativeness into creative customer behavior : underlying processes and boundary conditions
Gong, Taeshik; Nanu, Luana; Le, Linh Ha; Ali, Faizan - In: The Cornell hospitality quarterly 64 (2023) 4, pp. 436-453
Persistent link: https://www.econbiz.de/10014381530
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Dysfunctional customer behavior and commitment to service quality
Lee, Kangcheol; Gong, Taeshik - In: Marketing intelligence & planning 40 (2022) 8, pp. 1024-1037
Persistent link: https://www.econbiz.de/10013393638
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Customer value creation behavior
Yi, Youjae - 2014
Persistent link: https://www.econbiz.de/10010350122
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An investigation of the structure of expectancy-value attitude and its implications
Yi, Youjae - In: International journal of research in marketing : IJRM ; … 6 (1989) 2, pp. 71-83
Persistent link: https://www.econbiz.de/10001088008
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Do comsumption goals matter? : the effects of online loyalty programs in the satisfaction-loyalty relation
Suh, Jung-chae; Yi, Youjae - In: Psychology & marketing 29 (2012) 8, pp. 549-557
Persistent link: https://www.econbiz.de/10009575078
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Specification, evaluation, and interpretation of structural equation models
Bagozzi, Richard P.; Yi, Youjae - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 8-34
Persistent link: https://www.econbiz.de/10009507945